
Ebby Halliday Realtors: Five Decades of Vision and Leadership in Collin County Real Estate
Collin County, a cornerstone of the vibrant North Texas region, is currently experiencing an unprecedented surge in population and economic growth. Fueled by the arrival of major corporations such as Toyota and Liberty Mutual, along with countless other businesses, the area has become a magnet for job seekers and families alike. This boom has naturally attracted a multitude of residential real estate firms vying for a share of the dynamic market. However, amidst this competitive landscape, one name stands out with a legacy of over five decades: Ebby Halliday Realtors.
While many firms are newcomers to this thriving region, Ebby Halliday Realtors has been an integral part of Collin County’s fabric since 1971. This deep-rooted commitment began when the iconic Ebby Halliday herself, with remarkable foresight, opened a humble, one-room office in the then-rapidly developing town of Plano. Her vision wasn’t just about selling homes; it was about building communities and believing in the untapped potential of an area that many others overlooked.
Pioneering the North Texas Frontier: Ebby Halliday’s Early Vision for Plano
The early 1970s presented a vastly different landscape for Collin County compared to today’s bustling metropolis. Home construction was just gaining momentum, and the areas north of Dallas were often viewed as remote, lacking the amenities and sophistication of the city center. Ebby Halliday’s initial Plano office, a simple builder’s shack complete with a porta-potty, was a far cry from the modern, expansive real estate offices seen today. Yet, this unassuming outpost quickly became a beloved hub for local homebuilders.
Ebby Halliday, known for her warm personality and genuine enthusiasm, made her office a welcoming haven. A constantly hot pot of coffee and engaging conversations about the future of this burgeoning community north of Dallas were staples, fostering crucial relationships that laid the groundwork for future success. This personal touch and commitment to nurturing local connections set Ebby Halliday Realtors apart from its inception.
Mary Frances Burleson, the esteemed President and CEO of the Ebby Halliday Companies, often reflects on this foundational period. “Keep in mind that NorthPark Center opened at the corner of Northwest Highway and Central Expressway in 1965 and that many Dallasites were of the belief that civilization didn’t actually exist north of Northwest Highway,” Burleson states. “That goes to show just how visionary Ebby and her leadership team were about the future growth of the North Texas region.” This anecdote perfectly encapsulates Ebby’s pioneering spirit and her unwavering belief in the incredible potential of Collin County, long before it became the economic powerhouse it is today.

Unrivaled Market Presence and Performance in Collin County
Fast forward to today, and Ebby Halliday Realtors’ dedication to Collin County remains unwavering and stronger than ever. The firm has expanded significantly from its humble beginnings, now operating an impressive nine offices strategically positioned across this booming part of Dallas-Fort Worth. This extensive network ensures comprehensive coverage and localized expertise for clients throughout the region, making it the go-to firm for residential real estate in Collin County.
The firm’s leadership in the market is not just anecdotal; it is clearly demonstrated through robust statistics. In the first quarter of 2016, Ebby Halliday Realtors showcased remarkable dominance, selling substantially more real estate by volume than its nearest competitor across several key Collin County cities. In Plano, the firm sold more than twice as much real estate, securing a commanding 15.2 percent market share. Similar triumphs were seen in Frisco, where they achieved 14.7 percent, and in McKinney, with an impressive 13.8 percent of the market volume. Even in Allen, Ebby Halliday outperformed its closest rival by 1.5 times, capturing 14.8 percent of the market. These figures are a testament to the unparalleled expertise, trusted reputation, and effective strategies employed by Ebby Halliday’s dedicated agents.
Leading the Luxury Real Estate Segment in North Texas
Ebby Halliday Realtors’ influence extends prominently into the highly competitive luxury market segment. For homes priced at $750,000 and above, the firm’s market leadership in Collin County is even more pronounced. In Plano’s luxury sector, Ebby Halliday led its nearest competitor by an astounding three-to-one margin, capturing 32 percent of the market. In McKinney, the firm secured a nearly two-to-one advantage with 26 percent of the luxury market share, and in Frisco, they surpassed rivals by more than two-to-one, claiming 22.6 percent. This consistent performance in high-value properties underscores the firm’s sophisticated marketing capabilities, its extensive network of high-net-worth clients, and its agents’ specialized skills in navigating the nuances of luxury real estate across North Texas.
This sustained market leadership is a direct outcome of Ebby Halliday’s commitment to excellence, client-centric approach, and an intimate, localized understanding of each unique community within Collin County. Their agents are not just facilitators of transactions; they are deeply knowledgeable advisors who live and breathe the local market, offering unparalleled insights and guidance to both sellers and prospective homeowners alike.

Your Comprehensive Partner for Collin County Residential Real Estate
Whether your real estate journey involves relocating to the thriving communities of Collin County, transitioning between neighborhoods within the region, or selling your current home, Ebby Halliday Realtors stands ready to fulfill all your residential real estate needs. Their team of highly skilled and experienced agents provides comprehensive services meticulously tailored to suit every client and every property type. From guiding first-time homebuyers through their initial purchase to assisting seasoned investors with luxury estates, Ebby Halliday offers unmatched expertise and unwavering support.
The firm’s strategically located offices dedicated to serving the diverse communities of Collin County include:
- 190 – Richardson
- Allen
- Campbell / Coit
- Frisco
- McKinney
- Plano
- Plano/Willow Bend
- Preston Keller
- Preston Plano Parkway
Each office is staffed by local market specialists who possess an intimate knowledge of their respective communities, ensuring that clients receive the most accurate and current market intelligence, coupled with highly personalized service.
A Deep-Rooted Commitment to Community Enhancement in Collin County
Beyond their exceptional prowess in real estate transactions, Ebby Halliday Realtors is distinguished by its profound and enduring tradition of enriching the community life of Collin County. The firm’s ethos extends far beyond business, embodying a strong belief in giving back and actively supporting a diverse range of local initiatives. This dedication to community welfare solidifies Ebby Halliday’s role not merely as a real estate company but as a vital and engaged community partner.
Inspiring the Next Generation: The Plano Symphony Orchestra’s EncoreYouth Program
A shining example of their community engagement is the firm’s role as the two-year title sponsor of The Plano Symphony Orchestra’s EncoreYouth program. This partnership represents a perfect synergy, as EncoreYouth’s mission to inspire, educate, entertain, and involve children and youth in the profound enjoyment of great music resonates deeply with Ebby Halliday’s values. The program encompasses several impactful components designed to cultivate young musical talent and appreciation:
- The School Concert Education Program brings classical music directly to thousands of students, making it accessible and engaging.
- The prestigious Young Artists Competition nurtures and showcases emerging musical talent.
- The popular “Instrument Petting Zoo” offers children a unique, hands-on opportunity to explore various musical instruments.
- The engaging Family Symphony Sunday Series is designed to make orchestral music enjoyable and approachable for families of all ages.
Through this innovative Collin County arts initiative, Ebby Halliday Realtors plays a crucial role in shaping the cultural landscape of Plano and fostering a love for music in the next generation. Learn more about this remarkable program by visiting encoreyouthmusic.com.
Supporting Local Excellence: The Allen High School Escadrille
Further underscoring their commitment to community pride and youth achievement, Ebby Halliday Realtors proudly served as a Diamond-level sponsor of the Allen High School Escadrille. This exceptional band, renowned as “The Biggest Band in the Land” with over 700 talented members, captivated national audiences during their performance at the iconic 2016 Tournament of Roses Parade on January 1st in Pasadena, California. Thanks to the generous support from Ebby Halliday and other sponsors, these dedicated young musicians were able to experience a truly once-in-a-lifetime opportunity, representing their community with distinction on a global stage. This sponsorship highlights the firm’s dedication to fostering local talent and celebrating the vibrant educational institutions that contribute so much to Collin County.
Choose Ebby Halliday: The Undisputed Leader in Collin County Real Estate
As Mary Frances Burleson so eloquently affirms, “Visionary leadership, 45 years of experience serving Collin County’s residential real estate needs, and a sincere commitment to community service make Ebby Halliday Realtors the obvious choice in Collin County.” This powerful statement perfectly encapsulates the enduring values that have guided the company for generations. Their deep historical roots, unparalleled market expertise, and unwavering dedication to both their clients and the communities they serve firmly establish Ebby Halliday Realtors as the premier real estate partner in North Texas.
In a dynamic and rapidly evolving real estate market, the consistent excellence, ethical foundation, and profound local knowledge provided by Ebby Halliday Realtors offer a distinct and invaluable advantage. Whether you are embarking on your first home purchase, seeking to accommodate a growing family, or investing in a luxury property, partnering with Ebby Halliday means aligning with a firm that not only understands the intricacies of the market but actively contributes to the prosperity and well-being of the communities it calls home. Experience the profound difference that a legacy built on trust, visionary leadership, and genuine care can make – choose Ebby Halliday for your next successful real estate journey in Collin County.