The world of luxury real estate is once again buzzing with anticipation as a truly iconic property prepares to hit the auction block. The former lavish residence of NFL Hall of Famer and Dallas Cowboys legend, Deion Sanders, affectionately known as “Prime Time,” is set to be sold to the highest bidder on November 18th. This magnificent estate, now formally named “Lone Star on Preston,” promises an unparalleled blend of grandeur, state-of-the-art amenities, and a rich history, making it one of the most exciting luxury property events of the year. After much speculation and a previous sale to Bloomfield Homes, Inc. out of Southlake, the mansion is officially heading to a no-reserve auction, handled by the esteemed Concierge Auctions in collaboration with super agent Jonathan Rosen of Briggs Freeman Sotheby’s International Realty. This unique opportunity allows potential buyers to acquire a piece of Dallas sports history without a predetermined minimum price, setting the stage for a thrilling and competitive bidding war.
Deion Sanders’ Iconic Prosper Mansion: “Lone Star on Preston” Heads to No-Reserve Auction
This highly anticipated event marks a significant moment in the North Dallas luxury real estate market. The sheer scale and bespoke features of this property are a testament to Deion Sanders’ larger-than-life persona and his commitment to creating a home that was truly a haven for both family life and unparalleled entertainment. From its colossal footprint to its meticulously designed interiors and extensive outdoor amenities, Lone Star on Preston stands as a monument to luxury and a lifestyle coveted by many but achieved by few. Its journey to auction, particularly with a zero-reserve stipulation, underscores a strategy aimed at generating maximum interest and ensuring a swift, market-driven sale for this legendary address.

A Glimpse into “Prime Time” Living: The Grandeur of Lone Star on Preston
Deion Sanders’ former residence, where he once lived with his ex-wife Pilar and their children, is an architectural marvel spanning an impressive 29,000 square feet. Situated on 9.4 sprawling acres in the affluent Prosper community, the estate is more than just a home; it’s a private resort designed for a life of luxury and endless entertainment. While Mr. Sanders has since moved on, famously tweeting about closing on 106 acres to build a new dream home in Lake Ridge, his Prosper estate leaves an indelible mark. It’s important to clarify the acreage: while Deion’s original property encompassed a much larger parcel, the majority was strategically sold off for the development of luxury estate homes by Bloomfield, focusing the current offering on a meticulously cultivated 9.4 acres surrounding the main residence.
Unparalleled Amenities: More Than Just a Home, a Private Resort
The amenities at Lone Star on Preston redefine the concept of luxury living. Every feature has been thoughtfully integrated to provide a comprehensive entertainment and wellness experience. Imagine having access to a regulation-sized indoor basketball court, perfect for shooting hoops regardless of the weather. For personal grooming, a dedicated barber shop offers salon-quality service at home. Leisure and recreation are catered to with a two-lane bowling alley, complete with high-top tables and banquette seating, alongside a vibrant arcade featuring a wet bar, ensuring fun for all ages. Media enthusiasts will appreciate the huge, state-of-the-art tiered media room with a stage and an impressive 14-foot screen, ideal for cinematic experiences or private performances.
Beyond the indoor luxuries, the estate boasts exceptional outdoor facilities. Both indoor and outdoor pools, each accompanied by relaxing spas, provide ample opportunities for swimming and relaxation. For the athlete, a full-sized football field with uprights offers a professional-grade space for practice or friendly games, complementing the tennis courts and various other sport courts. Car enthusiasts will be delighted by the expansive 14-bay garage, including two bays specifically designed to accommodate a yacht or an RV, highlighting the property’s capacity for grand scale living and hobbies. The luscious outdoor living spaces feature a full exterior kitchen, perfect for alfresco dining and entertaining. Completing the picturesque landscape is an 8-acre private lake with a central fountain, fully stocked with Florida bass and catfish, offering prime fishing opportunities right in your backyard. This array of features firmly establishes Lone Star on Preston as an unrivaled residential compound.
Architectural Marvels and Bespoke Interiors
Stepping inside Lone Star on Preston reveals an interior design masterclass, characterized by soaring ceilings adorned with large crown moldings and elegant details throughout its 10 bedrooms and 10 bathrooms. The home exudes sophistication with black granite accents, exquisite marble inlay floors, and multiple gas fireplaces that add warmth and ambiance. Walls finished in opulent gold faux-paint reflect the property’s luxurious aesthetic, while architectural elements reminiscent of European grandeur, such as Brunelleschi and Bernini-inspired columns with Corinthian capitals (notably gracing the master suite), add a timeless elegance. Circular room designs and walls of curved windows create dynamic spaces flooded with natural light, offering stunning views of the surrounding estate and lake.
The Master Suite: A Sanctuary of Ultimate Luxury
The master bedroom suite at Lone Star on Preston is a sanctuary designed for ultimate comfort and indulgence. It features a separate sitting area, providing a private retreat within the bedroom itself. A breathtaking glass wall rotunda offers panoramic views of the pool, seamlessly blending indoor and outdoor living. Extensive built-in cabinetry provides ample storage, while a custom circular bed with an integrated headboard and side tables creates a unique focal point. A black granite gas fireplace adds a touch of sophistication and warmth, and a walk-out patio ensures direct access to the outdoor entertainment areas. Yes, for those wondering, the distinctive custom-built circular bed is indeed included, adding to the unique allure of this presidential suite.
The master bathroom is equally impressive, featuring double-entry glass doors leading into a spa-like retreat. His-and-hers vanities boast art deco inlaid cabinets and elegant brass fixtures. Black granite with subtle gold and bronze flecks adorns the floors, counters, and walls, creating a cohesive and luxurious finish. A cut-glass chandelier, complemented by coordinating sconces, casts a soft, inviting glow. The room is equipped with a sunken-jetted tub for relaxation and a separate double-shower with multiple body sprays and a built-in television for an immersive bathing experience. A gas fireplace with space for a television above adds an extra layer of comfort. Two large skylights with custom etched windows bring in natural light, enhancing the airy feel. The suite also includes his-and-hers custom closets with vanities, a shared private Asko laundry room, and even a kitchenette with a stovetop and fridge. A spiral staircase provides access to a second level of closet space and connects to a private two-car master garage, ensuring unparalleled convenience and privacy.

*A notable detail: the master foyer’s distinctive circle floor, a testament to the home’s unique design, appears to have been meticulously repaired and restored to its original splendor.*




The Auction Event: “Zero Reserve” and High Stakes
The decision by Concierge Auctions to offer Lone Star on Preston with a “ZERO reserve” is a strategic move that significantly amplifies the excitement and potential for a dynamic sale. This means the property will sell to the highest bidder on auction day, regardless of price, assuming a minimum bid is met to qualify participants. While the mansion was once listed for upwards of $12.9 million and is currently valued at just over $11.7 million on the Collin County Appraisal District books, the no-reserve auction invites an element of thrilling unpredictability. The possibility of acquiring such an estate for a fraction of its perceived value—perhaps even around $2.5 million, as some real estate enthusiasts dream—is what makes these events so captivating. To participate in this high-stakes bidding, interested parties are required to place a $100,000 bidder deposit. This qualification ensures serious contenders, setting the stage for a competitive and transparent sale orchestrated by Concierge Auctions, a firm renowned for delivering exceptional results in the luxury market.
The Strategic Advantage of No Reserve Auctions
A “no reserve” auction strategy, especially for properties of this caliber, offers several distinct advantages. For the seller, it guarantees a sale on auction day, eliminating prolonged listing periods and associated carrying costs. It also creates a sense of urgency and intense competition among bidders, often driving the final sale price higher than what might be achieved through traditional sales methods. For buyers, the “no reserve” condition provides a clear path to ownership, removing the uncertainty of price negotiations and offering the potential to acquire a property at its true market value, as determined by the competitive bidding process. This transparency and efficiency are hallmarks of Concierge Auctions’ approach, making them a trusted partner for high-net-worth individuals seeking to buy or sell unique luxury assets.
Concierge Auctions: A Proven Track Record in Luxury Real Estate
Concierge Auctions has firmly established itself as a dominant force in the high-end real estate auction sector, particularly in key luxury markets like Dallas. Their reputation for successfully executing sales of extraordinary properties precedes them. The firm is celebrated for its ability to bring unique, multi-million dollar estates to market with precision and flair. In Dallas alone, Concierge Auctions has made quite a name for itself, orchestrating several high-profile sales that captured significant attention. These include the sale of the opulent 6508 Old Gate in Kings Gate, which achieved the highest sales price in Plano within a year, demonstrating their capacity to unlock value in premium locations. They also successfully auctioned The M Mansion, a prominent estate in North Dallas, and notably, the legendary Champs D’Or, a palatial residence that set new benchmarks for luxury sales in the region. Furthermore, they facilitated the swift sale of 6001 Kettering Court, the golf house palace of professional golfer Lanny Wadkins, showcasing their expertise across various celebrity and unique properties. These successes underscore Concierge Auctions’ mastery in connecting discerning buyers with exceptional properties, positioning them perfectly to handle a property as significant as Lone Star on Preston.
Key Details of the Lone Star on Preston Auction
The auction for Lone Star on Preston presents an exceptional opportunity to acquire a truly distinguished property. The estate’s impressive 29,000-square-foot residence sits on a generous 9.4 acres, offering expansive living spaces and outdoor amenities. Throughout the home, soaring ceilings with large crown moldings create an air of elegance, complementing the 10 bedrooms and 10 bathrooms. Residents will enjoy breathtaking views of the estate’s scenic 8-acre lake with a central fountain and private dock, alongside resort-style backyard gardens and a cabana featuring an outdoor kitchen. The 14-bay garage, including two bays designed for a boat or RV, adds to the practical luxury. Its prime location is a major draw, just 15 minutes from the thriving Legacy Business Center, home to corporate giants like Toyota, Frito Lay, and Dr. Pepper. Situated on Preston Road, the property offers proximity to Toyota Stadium in Frisco, various golf clubs, parks, shopping, and inclusion in the excellent Prosper school system. Easy access to city centers and transport hubs, including the Dallas North Tollway just 5 minutes away and Dallas/Fort Worth International Airport a mere 35-minute drive, further enhances its appeal.
Insights from Industry Leaders
Laura Brady, Founder and President of Concierge Auctions, shared her enthusiasm for the upcoming sale: “Concierge Auctions is accustomed to selling homes with incredible amenities, celebrity-owned and otherwise, but Lone Star on Preston ranks among the top. It’s obvious Mr. Sanders designed the property for fun, play and entertaining, but also with quality and privacy in mind. We’ve had great success in the Dallas area and are excited to continue that trend with this most intriguing offering we’ve presented to date.”
Listing Agent Jonathan Rosen echoed this sentiment, emphasizing the property’s unique appeal: “This property is one-of-a-kind. Where else can you play football on a regulation-sized field, bowl on a regulation-sized alley and swim in a lake, indoor pool, and outdoor pool in one day, all without stepping a foot off of your property? Deion Sanders, one of the greatest athletes to ever live, built this house to the highest standards of excellence and to have a lot of fun. The lucky next owner of Lone Star on Preston will have unlimited access to all of the luxuries Deion enjoyed here, and plenty of room to share this incredible experience with friends.”
Investing in a Legacy: Deion Sanders and Prosper, Texas
Owning a property like Lone Star on Preston is not just an investment in luxury real estate; it’s an investment in a piece of American sports and cultural legacy. Deion Sanders, known for his “Prime Time” swagger and multi-sport prowess, left an indelible mark on Dallas and the nation. His former home embodies a lifestyle of achievement, entertainment, and unparalleled success, offering its next owner a unique connection to this enduring legacy. Furthermore, the estate’s location in Prosper, Texas, adds significant intrinsic value. Prosper is one of the fastest-growing and most sought-after communities in North Texas, known for its excellent school system, family-friendly atmosphere, and luxurious residential developments. The town’s commitment to preserving its natural beauty while fostering economic growth makes it an attractive destination for affluent buyers seeking a high quality of life, robust community, and substantial property appreciation. The combination of a celebrity pedigree and a prime location in a thriving market makes this auction a truly exceptional opportunity.
Auction Logistics and Viewing Information
The highly anticipated auction of Lone Star on Preston, located at 1280 North Preston Road in Prosper, Texas, will be held live on November 18th. For brokers representing buyers, a competitive 3% commission is offered, encouraging widespread participation. Prospective bidders and interested parties are invited to preview the magnificent property from 1pm to 4pm daily, or by making a special appointment. For full details regarding the auction process, terms, and conditions, please refer to the official Concierge Auctions documentation. For further information or to arrange a viewing, please call (212) 259-0519.
About Concierge Auctions
Headquartered in New York, Concierge Auctions is recognized as the leading player in the luxury real estate auctions sector, specializing in selling high-end properties worldwide through a transparent and market-based bidding process. Since its establishment in 2008, Concierge Auctions has achieved remarkable success, facilitating the sale of over half a billion dollars in luxury properties globally. In 2013 alone, the firm contracted an impressive $194 million in sales, with an average property price of $5.4 million. Their extensive reach spans the globe, from key domestic markets like New York to exotic international destinations such as Fiji and Toronto. Concierge Auctions’ innovative approach and consistent success have earned them prestigious recognition, including being named one of America’s fastest-growing companies by Inc. Magazine. This pedigree assures both sellers and buyers of a professional, efficient, and highly successful auction experience.
This property is listed for sale by Jonathan Gray Rosen (0550139) of Briggs Freeman Sotheby’s International Realty (0287843) – 5600 W. Lovers Ln, Ste 224, Dallas, Texas 75209 (214) 350-0400. Concierge Auctions, LLC is a marketing service provider for auctions, is a licensed auctioneer (#AU-C002842) – Auctioneer Frank Trunzo – and is not a licensed Real Estate broker – 777 Flagler Drive, W Palm Beach, FL 33401 (888) 966-4759. The services referred to herein are not available to residents of any state where prohibited by applicable state law. Concierge Auctions, LLC, its agents and affiliates, broker partners, auctioneer, and sellers do not warrant or guaranty the accuracy or completeness of any information and shall have no liability for errors or omissions or inaccuracies under any circumstances in this or any other property listings or advertising, promotional or publicity statements and materials. This is not meant as a solicitation for listings. Brokers are protected and encouraged to participate. See Auction Terms and Conditions for full details. ©2014 Sotheby’s International Realty Affiliates LLC. All Rights Reserved. Sotheby’s International Realty and the Sotheby’s International Realty logo are registered (or unregistered) service marks used with permission. Each Sotheby’s International Realty office is independently owned and operated. Neither Sotheby’s, Sotheby’s International Realty Affiliates LLC nor any of their affiliated companies is providing any product or service in connection with this auction event.