Dallas Builders Celebrate Sales and Marketing Excellence at McSAM Awards

M/I Homes was honored as McSAM Builder of the Year for their outstanding achievements in the Dallas-Fort Worth real estate market.
M/I Homes was named McSAM Builder of the Year, recognizing their excellence and innovation in the Dallas-Fort Worth new home construction industry.

The Dallas-Fort Worth real estate and building community recently gathered to celebrate the pinnacle of achievement in residential construction and marketing. The 44th annual Dallas Builders Association’s McSAM Awards, a prestigious event held last month at the iconic Statler Hotel, unveiled the deserving winners across an impressive 73 distinct categories. This eagerly anticipated ceremony marks a significant moment for the DFW building industry, highlighting the relentless pursuit of excellence, groundbreaking innovation, and exceptional customer satisfaction that drives the region’s dynamic housing market.

Presented by StrucSure Home Warranty, a long-standing partner committed to quality and consumer protection, the McSAM Awards have been a cornerstone of industry recognition since their inception in 1979. For over four decades, these awards have consistently championed “maximum creativity in sales and marketing,” setting the benchmark for what constitutes outstanding performance in the highly competitive residential sector. This year’s competition was particularly intense, with more than 350 compelling entries meticulously considered by a panel of distinguished experts, underscoring the vibrant and innovative spirit permeating the DFW building landscape.

Hillwood Communities received the McSAM Developer of the Year Award for their visionary work in creating exceptional master-planned communities.
Hillwood Communities earned the coveted McSAM Developer of the Year Award, a testament to their innovative community planning and execution.

A notable evolution in this year’s event was the integration of the Dallas BA’s ARC Awards. Traditionally a separate ceremony honoring outstanding custom building and remodeling projects, their merger with the McSAM Awards signifies a more comprehensive and inclusive celebration of the entire spectrum of residential construction. This strategic consolidation means that the McSAM Awards now serve as the ultimate platform for recognizing unparalleled craftsmanship, architectural brilliance, and visionary design, from the grandest custom estates to the most thoughtfully executed renovation projects, alongside the established accolades for sales and marketing prowess.

The integrity and prestige of the McSAM Awards are largely attributed to its rigorous judging process. A panel of esteemed industry experts, drawn from across the nation, meticulously evaluates each submission. These judges are not just participants in the industry; they are leaders and innovators in their respective fields, including top-tier builders, visionary architects, influential interior designers, and cutting-edge new home marketing professionals. Their collective expertise ensures that every winning entry represents the pinnacle of quality, innovation, design integrity, market relevance, and effective communication. The criteria extend beyond aesthetics, encompassing functionality, sustainability, structural integrity, and the overall impact on the homeowner’s experience, making these awards a true mark of distinction.

The evening culminated in the announcement of several highly anticipated awards, each recognizing a leader in their specific domain within the DFW building community. These trailblazers have not only pushed the boundaries of design and construction but have also demonstrated a profound commitment to customer satisfaction and community enrichment. Their achievements set a high standard for the entire industry, inspiring further innovation and excellence.

  • M/I Homes – McSAM Builder of the Year: This prestigious award recognizes a builder’s comprehensive excellence across design, construction quality, sales volume, customer service, and overall market leadership within the Dallas-Fort Worth region. M/I Homes demonstrated exceptional performance, innovative home designs, and a strong commitment to delivering an outstanding homeownership experience, solidifying their position as a top-tier builder.
  • Hillwood Communities – Developer of the Year: Hillwood Communities was honored for their visionary approach to master-planned community development. This award acknowledges their expertise in creating vibrant, sustainable, and amenity-rich neighborhoods that enhance residents’ quality of life, contribute positively to the urban landscape, and consistently meet market demands for desirable living spaces.
  • Homes by J. Anthony – Custom Builder of the Year: For those seeking bespoke living spaces, Homes by J. Anthony stood out for their unparalleled craftsmanship and dedication to bringing unique architectural visions to life. This award celebrates their ability to deliver exceptional custom homes, marked by meticulous attention to detail, superior materials, and a personalized building process that exceeds client expectations.
  • Traditional Classic Homes – Remodeler of the Year: In the realm of home transformation, Traditional Classic Homes earned recognition for their outstanding remodeling projects. This accolade highlights their skill in revitalizing existing properties, whether through significant structural changes, modern updates, or historically sensitive renovations, consistently delivering projects that blend aesthetic appeal with enhanced functionality.
  • The Commons at Spring Creek by Centre Living Homes – Builder Neighborhood of the Year: This award spotlights a residential community that exemplifies superior planning, design, and execution from a builder’s perspective. The Commons at Spring Creek by Centre Living Homes was lauded for its exceptional layout, diverse housing options, appealing amenities, and the creation of a cohesive, desirable living environment for its residents.

Beyond the evaluations of industry judges, a truly unique and highly coveted set of honors are the People’s Choice Awards, which directly reflect the sentiment and satisfaction of the ultimate stakeholders: the homebuyers themselves. These awards carry immense weight, as they are a direct testament to a builder’s and developer’s ability to not only meet but exceed the expectations of those who live in their homes and communities. It’s a powerful endorsement from the consumer base, affirming quality, trust, and exceptional experience.

David Weekley Homes proudly secured the prestigious People’s Choice Builder of the Year honors. This recognition underscores their unwavering commitment to customer satisfaction, innovative home designs that resonate with buyers, and a building process renowned for its transparency and personalized service. Winning this award signifies a profound connection with their clientele and a reputation built on trust and homeowner advocacy.

Similarly, Pecan Square by Hillwood Communities was crowned People’s Choice Community of the Year. This award speaks volumes about the community’s appeal, the quality of its amenities, its engaging lifestyle, and the overall happiness of its residents. It highlights Hillwood Communities’ success in creating not just houses, but vibrant, thriving neighborhoods where people truly love to live and connect.

Dallas Builders Association Executive Officer Phil Crone warmly welcomes guests to the McSAM Awards ceremony, highlighting the industry's collaborative spirit.
Dallas Builders Association Executive Officer Phil Crone greets guests, emphasizing the importance of community and recognition within the building industry.

The People’s Choice competition employs a sophisticated and impartial methodology to gather genuine consumer insights. To identify these highly esteemed winners, the Dallas BA partners with a reputable third-party firm. This firm conducts extensive online surveys, reaching hundreds of actual homebuyers who have recently purchased within the DFW market. The survey is meticulously designed to elicit comprehensive feedback on every facet of the homebuying and living experience, encompassing crucial aspects such as the aesthetic appeal and functionality of home design, the professionalism and helpfulness of the sales experience, the responsiveness and effectiveness of customer service, the overall quality and vibrancy of the community lifestyle, and, ultimately, their general satisfaction with their new home and builder.

Crucially, respondents are also asked to rate – on a scale ranging from zero to 10 – the likelihood that they would recommend their particular builder or community to a friend or family member. This specific metric is universally recognized as the gold standard in customer satisfaction surveying, often referred to as the Net Promoter Score (NPS). A high NPS score is a powerful indicator of genuine customer loyalty and enthusiasm, reflecting not just satisfaction, but a willingness to actively endorse and champion a brand. This rigorous approach ensures that the People’s Choice Awards are truly reflective of the consumer voice and the ultimate measure of a builder’s success in creating happy homeowners.

In addition to these celebrated recognitions, numerous other leaders emerged victorious in the diverse, industry-judged categories, further showcasing the depth of talent and innovation within the Dallas-Fort Worth building sector. These awards acknowledge specialized achievements and individual contributions that collectively elevate the entire industry:

  • Production Home of the Year – Whitestone Estates – Grand Whitestone by Grand Homes: This award recognizes excellence in homes built for a broader market, balancing design appeal, quality construction, and efficient production. Grand Homes’ “Grand Whitestone” at Whitestone Estates exemplifies how to achieve high standards in scalable homebuilding, offering exceptional value and style.
  • Master Planned Community of the Year – Pecan Square by Hillwood Communities: Beyond the People’s Choice recognition, Pecan Square also won this judge-awarded category, reinforcing its exemplary status. This award celebrates comprehensive community design, including amenities, infrastructure, sustainability initiatives, and the creation of a cohesive, desirable living environment, underscoring Hillwood’s visionary planning.
  • Active Adult Home of the Year – Mantua Point 50s – The Davenport by Highland Homes: Catering to the distinct needs and desires of the active adult demographic, Highland Homes’ “The Davenport” at Mantua Point 50s was recognized for its thoughtful design, accessibility features, and lifestyle-oriented amenities that specifically enhance the living experience for this growing segment of the population.
  • Multifamily Community of the Year – Hammock Creek by OM Housing, LLC: This award highlights excellence in the development and management of multi-unit residential properties. Hammock Creek by OM Housing, LLC demonstrated superior design, amenities, and resident services in the multifamily sector, addressing the evolving demands of urban and suburban living.
  • Builder Project Manager of the Year – Jared Kent with M/I Homes: Acknowledging the unsung heroes behind successful construction projects, Jared Kent’s leadership and expertise in managing complex building processes for M/I Homes earned him this prestigious individual honor. This award celebrates exceptional organizational skills, problem-solving abilities, and the efficient delivery of high-quality homes.
  • Marketing Professional of the Year – Taryn Dandurand with Hillwood Communities: In a competitive market, effective marketing is paramount. Taryn Dandurand was recognized for her innovative and impactful strategies in promoting Hillwood Communities. This award celebrates creativity, strategic thinking, and successful execution in reaching target audiences and driving sales.

The Dallas Builders Association continues to be a driving force in fostering excellence, collaboration, and innovation within the region’s building industry. As Executive Officer Phil Crone warmly greeted guests at the ceremony, his presence symbolized the association’s unwavering commitment to its members and the broader community it serves. The McSAM Awards not only celebrate past achievements but also inspire future endeavors, encouraging every builder, developer, and professional to strive for even greater heights.

For a comprehensive list of all the deserving winners across every category, along with an exclusive photo gallery capturing the excitement and grandeur of the event, interested individuals are encouraged to visit the official awards website. The site serves as a testament to the vibrant talent and dedication that continues to shape the future of residential construction in the Dallas-Fort Worth metroplex. These awards truly underscore the dynamic nature of the DFW real estate market and the continuous pursuit of unparalleled quality and innovation.

Further details and visual highlights can be explored at McSAMAwards.com.