
Stillwater Capital Unveils Luxury Build-to-Rent Community within The Link, Igniting PGA Frisco’s Premier Lifestyle
Stillwater Capital, a leading real estate developer renowned for its design-oriented approach, has proudly announced the commencement of construction on an ambitious 215-unit build-to-rent community. This highly anticipated development, a collaborative effort with Stillwater’s esteemed home-building arm, Robert Elliott Custom Homes, is strategically positioned within The Link, a expansive 240-acre mixed-use master-planned development in Frisco, Texas. Its prime location is directly adjacent to the new national headquarters of the PGA of America and the world-class Omni PGA Frisco Resort, setting a new benchmark for luxury living in this rapidly evolving corridor.
This innovative residential offering is meticulously designed to cater to a discerning clientele seeking an elevated lifestyle without the commitments of homeownership. The community will feature an exquisite collection of bespoke individual cottages and sophisticated two-level townhomes. Each residence will embody architectural elegance and modern functionality, promising spacious layouts and premium finishes that define contemporary luxury. Residents will gain exclusive access to an array of best-in-class amenities, meticulously curated to reflect and enhance the prestigious PGA lifestyle.

Experience Unrivaled Amenities: Embracing the PGA Lifestyle
The build-to-rent community at The Link is more than just a collection of homes; it’s a vibrant ecosystem designed for health, recreation, and social engagement. The amenity package is comprehensive and thoughtfully integrated, creating an unparalleled living experience. Residents will enjoy a state-of-the-art fitness center, equipped with the latest exercise technology and ample space for various workout regimens, ensuring wellness is always within reach. A resort-style swimming pool offers a tranquil escape for relaxation and recreation, complete with expansive sundecks and lounge areas perfect for unwinding under the Texas sky.
For golf enthusiasts and social butterflies alike, the resident lounge promises to be a central hub. This elegantly appointed space will feature a cutting-edge golf simulator, allowing residents to hone their swings and enjoy virtual rounds on world-renowned courses regardless of the weather. Complementing this indoor experience, an outdoor putting green provides a casual setting for practice or friendly competitions. The community also boasts inviting courtyards with fire pits, creating perfect venues for evening gatherings and fostering a strong sense of neighborhood camaraderie.
Understanding the demand for personal outdoor spaces, many homes will feature oversized private yards, offering residents their own secluded oases for relaxation, gardening, or entertaining. The entire development is designed as a pet-friendly outdoor environment, recognizing the importance of four-legged family members. Furthermore, a dedicated neighborhood park provides green space for recreation and leisure, seamlessly connecting residents to the extensive Frisco hike and bike trail network. This connectivity encourages an active lifestyle, allowing residents to explore Frisco’s natural beauty and urban conveniences with ease.

Stillwater Capital’s Vision for Frisco’s Dynamic Future
Clay Roby, Managing Director at Stillwater Capital, shared his enthusiasm for the project: “We’re excited to bring another high-quality project to Frisco, leveraging our design-oriented approach to deliver an innovative product in an already vibrant and rapidly growing neighborhood. This is another example of our determination to develop inspired places in a thoughtful and community-focused way.” This sentiment underscores Stillwater Capital’s commitment to not only building structures but also crafting communities that enrich the lives of their residents and contribute positively to the surrounding urban fabric.
Stillwater Capital’s deep understanding of the Frisco market, combined with their expertise in design and development, positions this build-to-rent community as a significant contribution to the region’s residential landscape. Their philosophy extends beyond mere construction, focusing on creating sustainable, appealing environments that align with the evolving needs and aspirations of modern residents.

The Link: Frisco’s Premier Mixed-Use Masterplan
The new build-to-rent community marks the crucial initial phase of The Link, a monumental 240-acre mixed-use development that is poised to become a cornerstone of Frisco’s future. The Link is intelligently designed around a pedestrian promenade, serving as the central artery that seamlessly connects residents and visitors directly to the Omni PGA Frisco Resort. This integrated district is set to redefine urban living, seamlessly blending Class A office spaces, high-end residential offerings, destination retail, and boutique hospitality options.
Beyond its residential allure, The Link will feature expansive parks and sports-focused entertainment uses, creating a dynamic environment where work, leisure, and community converge. One of The Link’s most distinctive advantages is its exclusive commercial properties, which offer unobstructed, panoramic views of the PGA Championship golf course – a truly unique selling proposition for businesses and residents alike. This unparalleled proximity to golf entertainment and instruction, the luxurious Omni PGA Frisco Resort, and exclusive shopping and dining experiences within the PGA of America community, establishes The Link as a truly aspirational address.
Stillwater Capital’s commitment to this transformative project extends further, with plans to break ground on the broader mixed-use portion of The Link slated for this spring. This subsequent phase will solidify The Link’s status as a comprehensive destination, drawing visitors and businesses while providing an enriching lifestyle for its residents.

Strategic Partnerships Driving Momentum in PGA Frisco
Aaron Sherman, co-founder of Stillwater Capital, emphasized the strength of their collaborations: “Omni Hotels and the PGA of America have been wonderful partners of ours in PGA Frisco, leading the resort and golf course development, which will open in May. We’re excited to continue the momentum in this corridor by initiating this phase of our long-term master plan.” This statement highlights the symbiotic relationship between Stillwater Capital, Omni Hotels, and the PGA of America, all working in concert to elevate Frisco’s global profile.
The synergy created by these partnerships is pivotal to the success of The Link and the broader PGA Frisco development. The May opening of the Omni PGA Frisco Resort and its associated golf course will undoubtedly serve as a major catalyst, attracting tourists, businesses, and new residents to the area. Stillwater Capital’s build-to-rent community is perfectly timed to capitalize on this burgeoning activity, offering premium housing options that complement the high-caliber amenities and lifestyle synonymous with PGA Frisco.
Stillwater Capital’s Growing Expertise in Build-to-Rent
This project in Frisco marks the third significant build-to-rent development currently under construction by Stillwater Capital, showcasing their proven expertise and leadership in this rapidly expanding housing sector. The firm’s growing portfolio includes Storybook Ranch in McKinney, a substantial 245-unit community, and Brentwood at The Reserve in Mansfield, comprising 254 units. Each of these projects reflects Stillwater Capital’s dedication to quality construction, thoughtful design, and creating desirable communities that meet the evolving demands of the modern renter.
The build-to-rent model offers a compelling alternative to traditional homeownership, particularly appealing to those seeking flexibility, reduced maintenance, and access to luxury amenities often associated with high-end single-family homes. Stillwater Capital’s strategic focus on this segment demonstrates their foresight in identifying and addressing key market needs within the dynamic Dallas-Fort Worth metroplex.
Frisco: A Beacon of Growth and Opportunity
Frisco, Texas, continues to solidify its reputation as one of the fastest-growing and most desirable cities in the United States. Its strategic location within the Dallas-Fort Worth metroplex, coupled with its pro-business environment, top-rated schools, and vibrant cultural scene, makes it an attractive destination for corporations and families alike. The arrival of the PGA of America headquarters and the Omni PGA Frisco Resort has further cemented Frisco’s status as a national sports and entertainment hub, driving unprecedented levels of investment and development.
The Link, with Stillwater Capital’s luxury build-to-rent community at its core, represents a crucial piece of Frisco’s ongoing evolution. It offers a new paradigm for residential living, seamlessly integrated into a thriving mixed-use environment that embodies convenience, luxury, and community. As Frisco continues its trajectory of innovation and prosperity, developments like The Link will undoubtedly play a pivotal role in shaping its future, providing exceptional living opportunities that resonate with the city’s dynamic spirit.