
Discover Unrivaled Luxury at The Preston in Preston Hollow Village
Welcome to The Preston at Preston Hollow Village, where sophisticated urban living meets unparalleled convenience in the heart of Dallas. Now open and move-in ready, The Preston offers an exquisite collection of apartment homes designed to cater to the most discerning tastes. Ranging from spacious 650-square-foot retreats to expansive 2,500-square-foot residences, each home boasts a unique identity, offering a distinct lifestyle within this vibrant community. Whether you’re transitioning from a sprawling family home, seeking to escape the burdens of property taxes and maintenance, or simply craving an elevated living experience, The Preston presents an upscale sanctuary perfectly positioned within the acclaimed Preston Hollow Village.
Imagine a life where every detail of home maintenance is effortlessly managed for you. At The Preston, the traditional worries associated with homeownership simply vanish. From exterior upkeep, yard work, and landscaping to pool maintenance, gutter cleaning, and even replacing lightbulbs, our dedicated team handles it all. This comprehensive, worry-free approach extends to common household concerns like paint touch-ups, clogged drains, and parking. The freedom from these daily demands allows residents to reclaim precious time and energy, dedicating it instead to pursuits they truly love – be it career, hobbies, travel, or quality time with family and friends. This isn’t just an apartment; it’s a lifestyle revolution designed to maximize your comfort and minimize your stress.
The Preston embodies a living experience so exceptional, it prompts immediate consideration. It’s a place meticulously designed with an acute understanding of modern luxury and convenience. Every aspect, from its prime location to its extensive suite of amenities, has been thoughtfully curated to create an environment that truly has everything a resident could desire.
The Strategic Advantage of Location: Preston Hollow Village
Location is paramount, and The Preston at Preston Hollow Village delivers on this crucial front with unmatched excellence. Strategically situated at the dynamic northwest corner of Walnut Hill Lane and Central Expressway, this address is not just a point on a map; it’s a gateway to convenience and connectivity. This area, once home to older developments, has undergone a remarkable transformation, evolving into one of Dallas’s most sought-after locales. Recognizing its inherent potential – from its serene green spaces and ponds to its highly trafficked intersection – visionary developers have sculpted it into a thriving hub.
For residents, this means unparalleled accessibility. Whether your priority is a swift commute to downtown Dallas, quick access to major business districts, or effortlessly reaching cultural attractions and family in other parts of the city, this intersection is a golden asset. It significantly enhances your quality of life by reducing travel times and providing direct routes to the city’s pulse. Beyond mere transit, the immediate vicinity now flourishes as a true mixed-use community, ensuring that daily necessities and indulgences are always within easy reach, fostering a truly walkable and engaging neighborhood experience.
A Vibrant Mixed-Use Community at Your Doorstep
The Preston is an integral part of Preston Hollow Village, a master-planned community that redefines modern living. This dynamic village is anchored by an impressive array of upscale dining and retail establishments, creating a lively atmosphere just steps from your door. Residents can indulge in culinary delights at popular spots like Trader Joe’s and Modern Market for everyday essentials and fresh fare, Pakpao Thai, Blue Sushi Sake Grill, Cinco Tacos, Matchbox Kitchen for diverse dining options, and Frost Gelato for sweet treats, not to mention Blatt Beer & Table for casual gatherings.
This six-phase master-planned development is a testament to sophisticated urban planning, envisioning not just residences but a complete lifestyle ecosystem. It will ultimately feature six distinct upscale residential neighborhoods, housing over 1,300 homes, all seamlessly integrated with superior shopping, services, and dining. Preston Hollow Village perfectly complements the modern, on-the-move lifestyles of its residents, offering the convenience of walking to chic restaurants, a neighborhood grocery store, premium boutiques, and essential services. Furthermore, the near future promises the addition of a lush three-acre park, offering a tranquil green oasis for recreation and relaxation. Essential services such as a Walgreens Community Pharmacy and a Frost Bank are also conveniently located within the village, ensuring every need is met without venturing far from home.




Architectural Grandeur and Thoughtful Design
Upon entering The Preston, residents and guests are greeted by a sophisticated lobby that immediately conveys an air of refined elegance and understated luxury. This is not merely an entrance but a statement, embodying the building’s commitment to premium living. A distinctive feature that sets The Preston apart is the inclusion of complimentary valet services directly within the apartment house, offering a level of convenience and luxury typically reserved for high-end hotels.
The building itself is meticulously sited within the vibrant core of Preston Hollow Village, enjoying a privileged position adjacent to a future three-acre park, currently in its design phase. This ensures that many units will benefit from serene green outlooks and easy access to outdoor recreation. For those who appreciate the dynamic beauty of urban landscapes, select residences offer breathtaking views of the iconic downtown Dallas skyline, transforming your home into a panoramic viewing deck.
As Jerry Jackson, Vice President of Development, aptly puts it, “We kept every comfort of home and luxury, every amenity that research told us discriminating homeowners would want, particularly coming out of their own luxury home. Only we took away 100% of the maintenance!” This philosophy underscores the development’s core mission: to provide an uncompromising luxury living experience that seamlessly blends the comforts of a custom home with the freedom of maintenance-free apartment living. The Preston is designed to cultivate a strong sense of community, ensuring residents can fully immerse themselves in and enjoy all the extraordinary features and services it offers.
World-Class Amenities for an Elevated Lifestyle
The Preston’s amenity package is nothing short of spectacular, representing a masterclass in luxury urban living. Beyond the foundational offerings of dedicated concierge services and complimentary valet, residents gain access to an array of bespoke facilities designed to enrich every facet of daily life:
- The Connoisseur’s Wine Retreat: Indulge your passion for fine wines in our sophisticated wine tasting room. This elegant space is complemented by private, conditioned wine storage lockers, ensuring your prized collection is perfectly preserved. Whether hosting a private tasting or simply enjoying a glass in a refined setting, this amenity provides an unparalleled experience, safeguarding your vintages with expert care.
- Private Dining & Catering Kitchen: For those who love to entertain without the stress of hosting at home, our private, bookable dining room, complete with a full catering kitchen, offers the ideal solution. This expansive and beautifully appointed space allows residents to host intimate dinners or grand celebrations, with all the necessary facilities at their disposal for seamless event planning.
- State-of-the-Art Fitness Center: Designed to rival the most exclusive health clubs, our fitness center provides a holistic wellness experience. Outfitted with high-tech running and bicycling machines, a comprehensive selection of weights, bosu balls, yoga mats, and dedicated spaces for various workouts, it caters to all fitness levels and preferences. Regular on-site workout classes further enhance this commitment to resident well-being, negating the need for an external gym membership.
- Resort-Style Pool & Sunning Deck: Escape the Dallas heat or enjoy a refreshing dip in our huge heated pool, featuring a spacious wet deck perfect for lounging. Adjacent to the pool, a generous sunning deck offers ample space for relaxation under the Texas sun. In cooler months, several strategically placed fire pits across the deck create cozy gathering spots, allowing residents to enjoy the outdoor ambiance year-round.
- Exclusive Guest Suites: A truly exceptional offering, The Preston provides rentable guest suites located conveniently off the pool deck. Each suite comes complete with a full kitchenette, offering ultimate comfort and privacy for visiting friends and family. This thoughtful amenity ensures your guests enjoy a luxurious stay without intruding on your private living space.
- Expansive Balconies & Lush Landscaping: Each residence features roomy balconies, providing private outdoor havens for relaxation and enjoyment of the surrounding landscape. These spaces are beautifully complemented by huge, leafy palms and meticulously maintained landscaping, enhancing the aesthetic appeal and creating a serene environment.
The developers have meticulously considered every possible luxury and convenience, drawing inspiration from the finest residential buildings globally. The result is an amenity package that is both comprehensive and thoughtfully executed, designed to foster a vibrant community and cater to every lifestyle need.




Exquisite Residences: Craftsmanship and Comfort
The commitment to luxury extends seamlessly into the individual apartment homes themselves, where superior craftsmanship and premium materials converge to create truly exceptional living spaces. Each residence at The Preston is a testament to sophisticated design and functional elegance, featuring:
- Gourmet Kitchens: Adorned with elegant granite countertops and high-end appliances, designed for both aesthetic appeal and culinary functionality.
- Hardwood Flooring: Beautiful, durable hardwood flooring flows throughout the main living areas, adding warmth and a touch of classic sophistication.
- Integrated Wine Refrigerators: A thoughtful inclusion for connoisseurs and entertainers alike, ensuring your beverages are always perfectly chilled.
- Built-in Sound Systems: Enjoy seamless audio experiences with integrated sound speakers and Bluetooth connectivity, allowing you to easily stream your favorite music throughout your home.
- Impeccable Finish-outs: Every detail, from fixtures to cabinetry, has been meticulously selected and finished to the highest standards, reflecting a commitment to quality and luxury.
- Enhanced Soundproofing: Experience unparalleled tranquility within your home. These units feature enhanced soundproofing between units and floors, ensuring a peaceful and private living environment where external disturbances are minimized.
The Master Suite: A Sanctuary of Serenity
The master suites at The Preston are truly the pièce de résistance, designed as private sanctuaries of ultimate comfort and indulgence. Each master bedroom is complemented by a lavish spa-inspired bath and features two separate, generously sized walk-in closets. These “his-and-her” closets offer an abundance of storage space, meticulously designed to accommodate extensive wardrobes and personal effects with ease and organization.
The master spa bath is an opulent retreat, thoughtfully designed for expansive comfort. It boasts luxurious fixtures, including spacious deck tubs perfect for a relaxing soak, and innovative “car wash” showers that provide a truly invigorating and immersive bathing experience. This dedication to luxury and personal comfort transforms the master suite into a daily escape, a private haven where residents can unwind and rejuvenate in style.


Convenience and Peace of Mind: Private Parking
Completing the full spectrum of luxury and convenience, The Preston offers a private parking garage for residents. This essential amenity ensures effortless arrivals and departures, providing a secure and convenient space for your vehicle. Say goodbye to the hassle of street parking or searching for a spot; simply return home, park your car with ease, and step directly into the comfort and security of your luxury residence.
Experience The Preston Lifestyle
The Preston at Preston Hollow Village represents more than just a place to live; it’s a commitment to an exceptional lifestyle characterized by luxury, convenience, and unparalleled service. We invite you to experience firsthand the elegance and sophistication that define this extraordinary community. To truly appreciate the meticulous design, world-class amenities, and exquisite residences, we highly recommend scheduling a private tour.
Discover your new home at 7775 Firefall Way, Dallas, TX 75230. Our leasing team is available to provide a personalized preview of The Preston, answer any questions, and guide you through the various floor plans and features. Take the first step towards a maintenance-free, luxury lifestyle that exceeds every expectation. Contact us today to schedule your visit and envision your future at The Preston.
