
By Sarah Zubiate
Founder and Farmer at ZUBI’s
In a world that often feels unpredictable and rapidly changing, the simple act of bringing people together holds a profound power. You might wonder, hosting? In these times? Absolutely. As someone deeply rooted in family, community, and the vibrant spirit of my Latin heritage, I find immense joy and renewed energy in planning and executing gatherings, whether for my business, a festive holiday with loved ones, or simply a spontaneous “just because” celebration. The laughter, the shared stories, the clinking of glasses – these moments are the threads that weave the rich tapestry of life, making every effort worthwhile.
My passion isn’t just about throwing a party; it’s about creating an atmosphere where connections deepen, spirits are lifted, and memories are forged. It’s about opening our home, our hearts, and our kitchen to those we cherish most. This philosophy guides not only my personal life but also the very core of my company, ZUBI’S, where we believe in the universal language of delicious, wholesome food.
Crafting Unforgettable Gatherings: More Than Just a Party
Even amidst the evolving landscape of our “new normal,” the dream of hosting remains vivid and essential. For me, it recently manifested as setting an ambitious, yet deeply personal, goal: to welcome family and friends to our Highland Park home for a delightful Halloween-themed evening. Imagine an autumn night filled with the warmth of good company, expertly crafted cocktails, and a spread of delectable hors d’oeuvres. This aspiration isn’t merely about an event; it’s about intentionally creating a space for joy and connection in times that often demand resilience.
While our ongoing home renovations might suggest a chaotic backdrop, our backyard offers a serene and spacious alternative. This outdoor sanctuary is truly my slice of heaven – a tranquil spot for meditation, a vibrant playground for our children, and, most importantly, an expansive canvas perfectly suited for socially distant gatherings. It’s a testament to finding beauty and possibility even when plans shift. The thought of transforming this beloved space into a festive haven, adorned with autumnal charm and illuminated by the glow of friendly faces, is a powerful motivator. Even if external circumstances dictate a postponement, the act of dreaming, planning, and envisioning such happy occasions is a vital ingredient for my own well-being and sense of hope. A gal can certainly dream, right? And sometimes, those dreams are the very fuel that propels us forward.

Food as a Universal Language: Connecting Through Culinary Delights
My profound passion for bringing people together is more than just a personal inclination; it’s woven into my very identity. My maiden name, Zubiate, beautifully translates to “to bridge together,” a meaning that resonates deeply with my life’s philosophy. From a young age, I was taught the transformative power of food – not merely as sustenance for the body, but as a potent catalyst for human connection. This belief forms the bedrock of everything I do, extending profoundly into my company, ZUBI’S, where our core motto, “ZUBI’S is for Everyone,” encapsulates this ethos.
At ZUBI’S, our mission transcends taste; it’s about inclusivity. We strive to unite people from all walks of life, regardless of their dietary preferences, restrictions, or lifestyles, through the shared pleasure of delicious, nutritious food. We meticulously craft our dips and salsas to be free from common allergens, toxins, and artificial preservatives, ensuring that every guest can partake without worry. When I host, this commitment is paramount. I take immense satisfaction in curating a menu that offers wonderful, wholesome options, guaranteeing that everyone, from the plant-based enthusiast to those with specific allergies, can enjoy every bite with confidence and delight. It’s about fostering an environment where no one feels left out, where the joy of communal dining is truly accessible to all.
As I shared in my previous article, fueling our bodies with wholesome nourishment is a top priority for me, not just for myself, but for my children, my husband, and every cherished individual I have the pleasure of hosting. In my world, amazing, flavorful food isn’t just sustenance; it’s a profound act of love. Whether through the innovative products of ZUBI’S or the meals I prepare for friends and family, I am driven by a singular purpose: to provide healthy, incredibly delicious food. This includes thoughtfully offering dairy-free alternatives for my husband and others who experience dairy sensitivities, and diverse options for those like myself who navigate various food sensitivities. I wholeheartedly believe that food acts as an unparalleled connector, drawing people together around a table laden with scrumptious dishes and heartfelt conversation. It’s in these moments that genuine bonds are formed, shared, and celebrated.
The Art of Seasonal Entertaining: Simple, Sweet, and Inspired
My approach to culinary creation, whether for a grand party or a simple family dinner, is always guided by three principles: simplicity, sweetness, and a deep reverence for seasonal produce, all presented with an eye for beauty. To ensure every dish bursts with the freshest flavors, I frequently turn to resources like Seasonal Cornucopia. This invaluable tool helps me discover and learn about the freshest fruits and vegetables available at local grocery stores, ensuring that my ingredients are at their peak of flavor and nutritional value. This connection to the land and its cycles is vital to my cooking philosophy.
As I began planning the seasonal hors d’oeuvres for my envisioned Halloween get-together, a particular ingredient ignited my creative spark: persimmons. Harvested directly from our East Texas ranch’s farm, these vibrant fruits have become the inspiration for an exciting new twist on ZUBI’S salsa. The thought of infusing the sweet, nuanced flavors of persimmon into our beloved salsa line fills me with palpable excitement. You can truly appreciate the beauty and potential of these fruits by observing the magnificent persimmon tree on our property, a sight that might even inspire you to cultivate your own:
Experimenting with fresh, seasonal produce and innovative ingredients is where my culinary passion truly comes alive. Beyond the much-anticipated cranberry persimmon creation, my Halloween menu promises other delights. I’m planning to serve fig-brushed, caramelized brussel sprouts – a dish that transforms a humble vegetable into an elegant, savory-sweet treat perfect for any gathering. Another highlight will be a cozy, comforting pie crust-wrapped squash, elevated by a generous dollop of our signature ZUBI’S plant-based queso. This creamy, flavorful dip adds a contemporary, allergen-friendly twist that perfectly complements the rich, earthy notes of the squash. I genuinely cannot wait to share the bounty of this year’s farm harvest, along with these cherished recipes and the beautifully finished dishes, with all our beloved family and friends. It’s a true celebration of nature’s generosity and culinary creativity.
Setting the Scene: The Indispensable Role of Holiday Decor and Serveware
With the fabulous, seasonally-inspired food meticulously planned and prepared, the next crucial element falls into place: setting the perfect ambiance through thoughtful holiday decor and elegant serving dishes. These details are not merely superficial; they are integral to creating an immersive and memorable experience for our guests. I absolutely adore decorating for every holiday, and autumn, with its rich palette of colors and cozy textures, is particularly enchanting. My collection of MacKenzie-Childs pumpkins, with their distinctive patterns and artisanal charm, never fails to infuse our home with that quintessential Fall feel, transforming every corner into a festive haven.
These beloved decorative pieces, when paired with the long-awaited arrival of my casual yet sophisticated Noble Plateware, are destined to be the perfect accompaniment to our carefully curated menu. However, the ebb and flow of life, particularly with the unforeseen delays in our home renovations, have presented a delightful challenge: I have yet to finalize my serveware choices. This unexpected pause means the hunt for the perfect pieces is still underway, adding an element of surprise to what I might discover before our party date.

Lately, my gaze has been drawn to the timeless allure of brass and copper-laced items. Their warm metallic sheen offers such versatile serving options, effortlessly transitioning from the bustling energy of the kitchen to the refined elegance of the dining table. They possess a unique ability to blend comfort with undeniable style, elevating any presentation. An exquisite example of what might complete our serveware collection is Michael Aram’s Anemone Assortment. This particular collection holds a special resonance for me; the delicate and beautiful anemone flower was a central feature in my wedding bouquet, lovingly crafted by Giselle Ruggeberg. Incorporating such a personally significant motif into our home decor feels entirely fitting, adding layers of meaning and cherished memories to our happy abode. The details, from the food to the decor, truly tell a story.
Oh, the pure joy and intricate details involved in crafting delicious food, meticulously planning a party, and adorning our living spaces! These pursuits genuinely invigorate me, especially in the unique and challenging times we find ourselves navigating. They serve as powerful reminders of the beauty and potential for happiness that surrounds us. It’s a vital lesson, one that encourages us all to actively seek out and embrace those elements that spark excitement and infuse life with vibrancy. In a world that often demands so much, these creative endeavors offer a sanctuary of delight and a profound sense of purpose.
We all have one precious life to live, let’s choose to live it fully, joyfully, and connected!