Plano, Texas – Get ready to redefine your fitness journey. The highly anticipated second location of Cowboys Fit has officially opened its doors in Plano, offering residents an unparalleled health and wellness experience. Imagine training alongside a monumental 12-foot image of legendary Dallas Cowboys tight end Jason Witten, utilizing the very same state-of-the-art fitness equipment that fuels America’s Team. Cowboys Fit Plano isn’t just a gym; it’s an immersive environment designed to inspire and empower individuals to train like a professional athlete, bringing elite-level fitness directly to the heart of North Texas.
The grand opening on Tuesday was a landmark event, drawing prominent figures from the Dallas Cowboys organization, the fitness industry, and local government. Charlotte Jones Anderson, Executive Vice President and Chief Brand Officer of the Dallas Cowboys, graced the occasion, highlighting the organization’s unwavering commitment to community well-being and the pursuit of excellence. She was joined by Mark Mastrov, the visionary founder of 24 Hour Fitness and Chairman of New Evolution Ventures, whose extensive expertise and strategic partnership were instrumental in bringing this cutting-edge facility to life. Plano Mayor Harry LaRosiliere also attended, underscoring the city’s enthusiasm for this significant addition to its growing landscape of premium services. Located at 4817 West Park Blvd., Ste 800, near the bustling intersection of Park Blvd. and Preston Road, this sprawling 20,000-square-foot facility is poised to become a premier destination for fitness enthusiasts across Plano and surrounding areas.
This strategic expansion builds upon the tremendous success and established reputation of the original Cowboys Fit location at The Star in Frisco. Conceived through a powerful collaboration with fitness titan Mark Mastrov and New Evolution Ventures, Cowboys Fit Plano represents the pinnacle of modern fitness, seamlessly integrating all facets of health and wellness under one roof. The facility boasts a dynamic team of expert trainers, an extensive array of carefully curated boutique-style group fitness classes, and an innovative recovery lounge designed for optimal post-workout restoration. The core philosophy, “train like one of us,” is deeply embedded in every aspect of the Plano gym, mirroring the same high-performance standards and inspiring environment found at the Dallas Cowboys’ official training facility. This ethos aims to instill discipline, foster resilience, and encourage every member to achieve their personal best, regardless of their starting point.
Jerry Jones Jr., Executive Vice President and Chief Sales and Marketing Officer for the Dallas Cowboys, articulated the compelling vision behind this expansion, stating, “We’re incredibly proud to expand on the phenomenal success of our inaugural Cowboys Fit by introducing this second, state-of-the-art iteration to the vibrant Plano community. Health and fitness are fundamental pillars of our entire organization, not just on the field but in how we connect with our fans and the wider community. Therefore, creating another inspiring and profoundly motivating environment where people can genuinely experience what it’s like to work out like a Dallas Cowboy was not just a logical step, but an essential one for us. It’s about offering an aspirational yet attainable fitness experience that resonates with everyone, from aspiring athletes to busy professionals and families seeking a healthier lifestyle.” This commitment underscores the Dallas Cowboys’ dedication to wellness beyond the stadium.
Unrivaled Amenities and Elite Training Programs at Cowboys Fit Plano
Cowboys Fit Plano is dedicated to providing its members with an exceptional and comprehensive fitness experience. The facility is meticulously designed to cater to all fitness levels and goals, from seasoned athletes seeking to push their limits to individuals just beginning their wellness journey. Members gain access to an impressive array of offerings and unparalleled amenities, meticulously chosen to support holistic health and peak performance within the Plano community:
- Cutting-Edge Strength and Performance Zones: Step into a world of advanced strength training with an extensive selection of state-of-the-art free weights, meticulously arranged for optimal progression and safety. Complementing these are the latest weight machines, targeting every muscle group with precision and biomechanical efficiency. For those focused on power and explosive strength, dedicated Olympic weightlifting platforms are equipped to facilitate serious lifts and skill development. Beyond traditional weights, an expansive indoor sports turf field provides a versatile space for agility drills, plyometrics, functional training, and speed work, allowing members to mimic professional athletic conditioning. Additionally, a fully equipped boxing area offers an invigorating cardiovascular workout, stress relief, and skill development, complementing a vast array of functional equipment designed for dynamic, real-world movements and comprehensive conditioning.
- Dynamic Group Fitness and Indoor Cycling Studios: Experience the energy and motivation of group workouts with a diverse schedule of boutique-style classes tailored to a wide range of interests and fitness levels. From the precise, lengthening movements of barre, which enhances flexibility, core strength, and muscular endurance, to high-intensity circuit training designed to build cardiovascular endurance and muscle, and the calming yet challenging practice of yoga, there’s a class for every preference. The dedicated indoor cycling studio features top-of-the-line bikes and exhilarating classes led by expert instructors, offering an immersive cardio experience that pushes limits and builds stamina in a high-energy environment. These classes are crafted to be engaging, effective, and fun, fostering a strong sense of community and mutual encouragement among participants.
- Elite Performance and Personalized Training: Unlock your full potential with bespoke training programs developed by elite certified trainers. These highly skilled professionals bring a wealth of knowledge and experience, offering personalized guidance, custom workout plans, and unwavering support. Whether you’re aiming for athletic prowess, sustainable weight loss, targeted muscle gain, rehabilitation, or simply improved overall fitness and health, their expertise ensures that every member receives tailored instruction, maximizing results and promoting safe, effective, and progressive training practices.
- Exclusive Dallas Cowboys Access: For those seeking an even deeper connection to the legendary team, dual location membership options offer unique, behind-the-scenes access to the Dallas Cowboys’ world headquarters at The Star in Frisco. This unparalleled perk provides an exclusive glimpse into the environment where the pros train, including facilities and often even team practices or events (subject to availability), offering a truly aspirational experience that transcends typical gym memberships. It’s an opportunity to feel part of the Cowboys family, fostering motivation and a deeper appreciation for the dedication required at the elite level.
- State-of-the-Art Recovery Lounge: Understanding that recovery is just as vital as the workout itself, Cowboys Fit Plano features a luxurious, innovation-driven recovery lounge – a dedicated sanctuary designed to accelerate healing, reduce muscle soreness, and enhance overall well-being. This holistic approach ensures members can train harder and recover faster, supporting continuous progress.
- Cryotherapy: Experience the transformative benefits of whole-body cryotherapy, a revolutionary treatment involving brief exposure to ultra-cold temperatures (typically -200 to -250°F). This therapy is renowned for its ability to rapidly reduce inflammation, speed up muscle recovery, alleviate chronic pain, boost metabolism, enhance mood, and improve sleep quality.
- Hydro Massage: Unwind and soothe tired muscles with a relaxing hydro massage. These innovative beds offer a powerful, customizable water massage experience without getting wet, using pressurized water jets to target specific areas. It’s perfect for loosening tight knots, improving circulation, and promoting deep relaxation after an intense workout.
- NormaTec Recovery Systems: Utilize advanced NormaTec dynamic compression boots, sleeves, and wraps. These cutting-edge systems use pulsed, sequential compression to enhance blood flow, decrease muscle soreness, and promote faster recovery by effectively flushing metabolic waste and reducing fluid buildup in the limbs. Ideal for athletes and anyone seeking expedited recovery.
- Tanning Facilities: For those who desire to maintain a healthy glow or prepare for special occasions, modern, comfortable tanning facilities are also available, completing the comprehensive range of wellness amenities designed for total member satisfaction.
- Convenient On-Site Childcare – The Rowdy Room Kids Club: Parents can pursue their fitness goals with complete peace of mind, thanks to The Rowdy Room Kids Club. This secure, professionally supervised, and engaging on-site childcare facility provides a fun and stimulating environment for children of various ages, allowing parents to focus entirely on their workouts, knowing their little ones are safe, entertained, and well cared for.
Flexible Membership Options and Exclusive Introductory Offers
Making elite fitness accessible to the entire community, Cowboys Fit Plano offers flexible membership plans tailored to individual needs and lifestyles. Prospective members can choose from individual, couples, and family memberships, starting at an attractive price point of just over $50 per month, excluding applicable enrollment and processing fees. This competitive pricing positions Cowboys Fit Plano as a premium yet affordable option for comprehensive wellness in the region. To celebrate its grand opening and warmly welcome the Plano community, Cowboys Fit Plano is extending a special introductory offer: two weeks of complimentary access. This limited-time promotion provides an unparalleled opportunity for local residents to experience the facility’s world-class amenities, exceptional training environment, and vibrant community firsthand, without any initial commitment. It’s the perfect invitation to discover why Cowboys Fit Plano is set to redefine fitness and become a cornerstone for health and wellness in North Texas.
The arrival of Cowboys Fit Plano signifies more than just the opening of a new gym; it represents a profound commitment to elevating health, performance, and community well-being in the region. By combining the iconic Dallas Cowboys brand with unparalleled fitness expertise and state-of-the-art facilities, Cowboys Fit Plano offers an unmatched opportunity for everyone to embrace a healthier, more active, and profoundly inspiring lifestyle, truly training like a champion alongside the spirit of America’s Team.