Polsinelli Establishes New Dallas Home in Historic Old Parkland

A rendered image of the Old Parkland East campus entrance in Dallas, showing modern architecture blended with classic design elements and green landscaping.
Source: polsinelli.com

Polsinelli Unveils Cutting-Edge Dallas Headquarters at Historic Old Parkland East

DALLAS, Texas — National law firm Polsinelli has officially inaugurated its new Dallas base, strategically relocating to the prestigious Old Parkland East campus. This significant move underscores the firm’s deep commitment to fostering a modern, highly collaborative work culture and signals an ambitious strategy for sustained, long-term growth within the vibrant North Texas legal and business landscape.

The highly anticipated relocation, meticulously completed on June 13, represents more than just a change of address. It is a fundamental transformation designed to bring together Polsinelli’s robust team of over 120 attorneys and staff onto a consolidated and highly connective single-floor design. This expansive footprint within Old Parkland East, spanning across interconnected sections of Resolute Tower, Providence Hall, and Endeavor Hall, is engineered to cultivate a seamless, unified operational environment. This innovative approach aims to maximize interaction, enhance team cohesion, and ultimately deliver superior service to a diverse client base across key industries.

A New Paradigm for Legal Work: Polsinelli’s Visionary Workplace Design

Brian Bullard, Polsinelli’s distinguished Dallas managing partner, articulated the strategic intent behind the firm’s new workspace, emphasizing a deliberate departure from traditional, multi-floor law office layouts. “We didn’t just want a bigger office – we wanted a smarter one,” Bullard explained to local media. “Our goal was to create an environment that actively promotes connectivity and informal collaboration, transforming how our teams interact daily and, critically, how we serve our clients.” This philosophy is embedded in every aspect of the new design, which prioritizes open communication and spontaneous teamwork.

The new headquarters boasts a suite of cutting-edge features meticulously crafted to break down departmental silos and foster dynamic interaction. Key elements include thoughtfully designed open meeting lounges that encourage casual yet productive discussions, state-of-the-art glass-walled conference pods offering privacy without sacrificing transparency, and a myriad of tech-enabled huddle areas configured for agile, spontaneous team sessions. These purpose-built spaces are not merely amenities; they are integral components of Polsinelli’s forward-thinking approach to legal practice, ensuring that attorneys and staff can collaborate effortlessly, share insights, and innovate collectively, directly benefiting client outcomes.

Polsinelli’s Ascendancy: A Decade of Remarkable Growth in Dallas and Beyond

Polsinelli’s move to Old Parkland East is a testament to its consistent growth and increasing prominence in the national legal arena. Founded in Kansas City in 1972, the firm has steadfastly climbed the ranks of the prestigious AmLaw 100, a definitive list of the highest-grossing law firms in the United States. Currently positioned at an impressive No. 59, Polsinelli continues its upward trajectory, with 2024 revenues projected to approach a remarkable $1 billion. This sustained success is a clear indicator of the firm’s robust strategic vision, client-centric approach, and deep industry expertise.

The Dallas branch, in particular, has emerged as a powerhouse within Polsinelli’s national network. Over the past decade, its headcount has more than doubled, reflecting the firm’s strategic focus on key practice areas that align with Dallas’s booming economic sectors, including healthcare, financial services, real estate, technology, and corporate transactions. This rapid expansion necessitated a relocation from the firm’s previous premises at Frost Tower in the Harwood District. The move to the significantly more distinguished and amenity-rich Old Parkland campus on Maple Avenue underscores Polsinelli’s commitment to providing an unparalleled environment for its growing team and discerning clientele.

Dallas’s Enduring Appeal: The “Flight to Quality” in Commercial Real Estate

Polsinelli’s strategic relocation reflects a broader, compelling trend observed among top-tier professional services firms across Dallas’s most coveted submarkets, particularly in Uptown and Turtle Creek. Despite fluctuating national headlines concerning overall office demand and evolving hybrid work models, these premium corridors are experiencing a notable “flight to quality.” This phenomenon sees discerning firms prioritizing high-quality, amenity-rich, and often historically redeveloped office spaces, which consistently command impressive occupancy rates, frequently exceeding 90%.

According to comprehensive data from CBRE, Class A office space in the highly desirable Uptown Dallas area currently averages an annual rental rate of approximately $55–$60 per square foot. This figure stands notably above the citywide average, highlighting the intense demand and perceived value of premier locations. Mark Dorsey, a commercial property analyst with CBRE (not directly involved with the Polsinelli deal), encapsulated this trend perfectly: “In Dallas’ premium corridors, the flight to quality is real. Old Parkland stands out because it masterfully blends iconic architecture with cutting-edge workspace design – that’s a rare and highly sought-after combination.” This trend is driven by a desire to attract and retain top talent, project a strong corporate image, and provide an environment that genuinely supports innovation and collaboration, making such investments a critical component of long-term business strategy. Firms recognize that a prestigious and inspiring physical space is a powerful asset in today’s competitive landscape.

An aerial view of the Old Parkland East campus, showcasing its expansive grounds, interconnected buildings, and meticulously maintained landscaping.
Old Parkland East—4020 Maple Avenue, Dallas, TX 75219

Old Parkland: A Historic Landmark Reimagined for Modern Excellence

The Old Parkland campus, now home to Polsinelli’s Dallas operations, boasts a rich and fascinating history. Originally constructed as a public hospital in 1894, this venerable landmark faced a period of decline before its visionary rescue and comprehensive redevelopment by Crow Holdings in 2006. Since then, Old Parkland has been meticulously transformed into one of Dallas’s most coveted and prestigious addresses, attracting an elite roster of tenants including prominent investment firms, distinguished family offices, and major corporate headquarters.

The East expansion, specifically where Polsinelli has established its new headquarters, is already a thriving hub. According to Crow Holdings, this significant development is approximately 75% leased, reflecting its immense popularity and strategic value. Tenants such as NYSE Texas, a symbol of financial market prominence, further anchor the new footprint, creating a vibrant and dynamic ecosystem of top-tier businesses. The campus’s unique blend of preserved historic grandeur with state-of-the-art infrastructure and amenities provides an unparalleled environment, fostering a sense of community and prestige that is highly appealing to leading organizations.

A Strategic Cornerstone for Polsinelli’s Future in Dallas

While the specific financial terms and duration of Polsinelli’s lease at Old Parkland remain private, Brian Bullard unequivocally confirms the firm’s long-term vision for this pivotal location. Bullard views Old Parkland as a critical cornerstone, cementing Polsinelli’s presence and growth strategy for the foreseeable next decade in Dallas. This commitment goes beyond mere physical space; it signifies an investment in the firm’s culture, its client relationships, and its standing within the competitive Dallas legal market.

Bullard further highlights a significant and positive shift already observed since the relocation: “Our fresh layout is already driving more in-person client meetings—a welcome shift from the remote-heavy years immediately following the global pandemic.” This renewed emphasis on face-to-face interaction underscores the firm’s dedication to building deeper relationships and providing a more personalized client experience. As Bullard eloquently puts it, “Our clients truly appreciate the sense of place here. It’s classic Dallas heritage on the outside but entirely future-facing inside. That’s the precise balance we were looking for – a location that respects tradition while fully embracing the innovations and demands of the modern legal world.”

Shaping the Future of Legal Services in North Texas

Polsinelli’s move to Old Parkland East is more than just an office relocation; it’s a bold statement about its future trajectory. By investing in a collaborative, modern, and prestigious environment, the firm is poised to further enhance its capabilities, attract top legal talent, and continue its remarkable growth story in Dallas. This strategic decision reinforces Polsinelli’s commitment to its clients and its unwavering dedication to leading the evolution of legal services in the dynamic North Texas market for years to come.