Experience Unrivaled Luxury: Twelve Cowboys Way Redefines High-Rise Living in Frisco’s The Star
For those who envision a lifestyle where unparalleled luxury converges with the exhilarating spirit of America’s Team, the search ends in Frisco, Texas. Twelve Cowboys Way, an exquisite 17-story residential tower, is now actively welcoming residents, offering an exclusive opportunity to live at the heart of The Star. This prestigious development provides more than just a home; it promises an immersive experience overlooking the iconic Dallas Cowboys’ team headquarters and state-of-the-art practice facility.
Nestled within The Star, the dynamic 91-acre campus of the Dallas Cowboys, Twelve Cowboys Way stands as a beacon of sophistication and convenience. It embodies the ultimate dream for football enthusiasts and luxury seekers alike, integrating seamlessly into a vibrant community designed for living, working, and playing. With leasing underway and preview tours revealing the final available residences, this is a unique chance to secure a coveted spot in one of Frisco’s most sought-after addresses.
The Vision: Live, Work, Play at The Star
Charlotte Jones Anderson, Executive Vice President and Chief Brand Officer for the Dallas Cowboys, articulates the profound vision behind this groundbreaking development. “Twelve Cowboys Way is the next step in continuing to bring to life what our vision is here at The Star – a place where people can live, work and play,” she explains. “Located just a short walking distance from the Dallas Cowboys World Headquarters, Twelve provides its residents with the ultimate immersive experience with both our brand and organization.” This statement perfectly encapsulates the essence of Twelve Cowboys Way, positioning it not merely as a residential building, but as a lifestyle hub deeply intertwined with the Cowboys’ legacy.
The design philosophy of Twelve Cowboys Way meticulously mirrors the distinguished aesthetics found throughout The Star campus and the legendary AT&T Stadium. This architectural synergy ensures that residents are consistently enveloped in an atmosphere of excellence and brand prestige, extending the team’s iconic identity into the very fabric of their daily lives. The project, initially unveiled in May 2017, marked a significant milestone for Frisco, introducing its very first residential high-rise and setting a new benchmark for luxury urban living in the rapidly growing city.
This ambitious venture is the fruit of a collaborative partnership between some of the most prominent figures in the sports and real estate industries. It’s a joint venture led by Dallas Cowboys owner Jerry Jones, joined by Hall-of-Fame quarterback Roger Staubach, and esteemed developer Robert Shaw, himself a former Cowboy. This powerful trifecta brought together unparalleled vision, strategic prowess, and a deep understanding of the Cowboys brand to create a residence that is truly one-of-a-kind. The tower boasts 158 meticulously designed units, offering a diverse range of floor plans from spacious 850 square feet to expansive 2,600 square feet, catering to various preferences and family sizes.
Unparalleled Amenities and Exclusive Dallas Cowboys Access
Living at Twelve Cowboys Way means gaining access to an extraordinary suite of amenities and an exclusive portal into the world of the Dallas Cowboys that no other residential complex can offer. Charlotte Jones Anderson highlights these exceptional perks, stating, “In addition to being walking distance to over 40 wonderful restaurants and shops within The Star District, that special access includes a membership to Cowboys Club, Cowboys Fit, priority placement for season tickets and even designated days to watch the Dallas Cowboys practice here at The Star.” This curated list of benefits underscores the truly unique proposition of Twelve Cowboys Way, making it much more than just a home.
Residents are treated to an elevated lifestyle, starting with a comprehensive array of on-site luxuries. Imagine unwinding in a stunning covered pool, strategically positioned to offer breathtaking views of The Star complex. Complementing this is an expansive outdoor living space, perfect for entertaining guests or simply enjoying the Texas sunshine. For pet owners, the convenience of an on-site dog park and dedicated dog walking services adds another layer of comfort and ease to daily life.
Beyond the immediate surroundings of the tower, the connection to the adjacent Omni Frisco Hotel brings an added dimension of indulgence. Residents benefit from seamless access to premium services, including prompt room service, gourmet food delivery, and professional maid services, ensuring that every need is met with effortless elegance. The proximity to The Star District, with its vibrant array of over 40 renowned restaurants, upscale boutiques, and entertainment venues, means that a world of dining and leisure options is literally steps away, cementing Twelve Cowboys Way’s status as a hub of convenience and luxury.
Exclusive Privileges for the Ultimate Fan
What truly sets Twelve Cowboys Way apart is its direct and intimate connection to the Dallas Cowboys organization. Residents are not just living near the team; they are integrated into its extended family, enjoying privileges that money alone often cannot buy:
- Cowboys Club Membership: Gain entry to this exclusive club, a haven for fans and business professionals alike, offering premium dining and networking opportunities.
- Cowboys Fit Membership: Access state-of-the-art fitness facilities, allowing residents to train like a professional athlete in a world-class environment.
- Priority Season Tickets: Secure the best seats in the house with priority placement for Dallas Cowboys season tickets, ensuring you never miss a moment of the action.
- Designated Practice Viewing Days: Experience the thrill of watching the Dallas Cowboys practice live at The Star, a rare and intimate glimpse into the team’s preparations.
Residences Designed for Discerning Tastes
The apartments at Twelve Cowboys Way are meticulously crafted to provide a living experience that is both luxurious and highly functional. From the moment residents step inside, they are greeted by an atmosphere of refined elegance and modern convenience. Each unit features expansive floor-to-ceiling windows, not only flooding the living spaces with abundant natural light but also offering mesmerizing panoramic views of The Star complex and the surrounding Frisco skyline. These windows create a dynamic backdrop, changing with the time of day and the seasons, ensuring that residents are always connected to the vibrant energy outside.
The culinary spaces are a chef’s delight, outfitted with premium quartz countertops that combine beauty with exceptional durability and ease of maintenance. Residents have the sophisticated choice between light and dark kitchen palettes, allowing for a personalized touch that complements individual design preferences. Further enhancing the gourmet experience, each apartment is equipped with a wine refrigerator, perfect for connoisseurs and casual entertainers alike.
Bathrooms are designed as serene sanctuaries, featuring elegant glass-enclosed showers that contribute to a sleek, contemporary aesthetic. Beyond the visual appeal, these homes are equipped with cutting-edge smart-phone controlled thermostats, offering residents ultimate control over their climate and energy consumption with a tap of their finger. This blend of high-end finishes and smart home technology ensures that comfort, style, and efficiency are seamlessly integrated into every aspect of life at Twelve Cowboys Way, setting a new standard for luxury apartments in Frisco.
The Investment in an Exclusive Lifestyle
So, what is the investment required to live this close to America’s team and enjoy such an exclusive lifestyle? Leases at Twelve Cowboys Way begin at $2,700 per month. This price reflects not just a premium address, but a comprehensive package of luxury, convenience, and unparalleled access to the Dallas Cowboys brand. For discerning individuals and families, it represents an investment in a lifestyle that transcends traditional apartment living, offering an experience rich in prestige and unique privileges.
The value proposition extends far beyond the square footage. Residents are paying for the convenience of walking to world-class dining and shopping, the prestige of a Cowboys Club membership, the health benefits of a Cowboys Fit membership, and the sheer thrill of watching their favorite team practice steps from their front door. It’s an opportunity to truly become part of the Cowboys family, an emotional and experiential connection that is priceless for avid fans.
Jerry Jones’ Endorsement and The Cowboys Family
Dallas Cowboys owner Jerry Jones himself shared his enthusiasm for the project’s success and the future residents. In a prepared statement, he remarked, “We are so pleased to see the progress Twelve Cowboys Way has made over this past year and are thrilled to show off the development up close to those interested in becoming a future resident here at The Star.” His words underscore the meticulous attention to detail and the profound commitment to excellence that has guided the development from its inception.
Jones further emphasized the importance of the ongoing preview tours, stating, “These preview tours will allow our potential residents to truly picture themselves in their new home and feel what it’s like to be part of the Cowboys family.” This invitation extends beyond viewing an apartment; it’s an opportunity to visualize a new life, steeped in the excitement and community spirit of the Dallas Cowboys. It’s about more than just leasing a luxury apartment; it’s about embracing a unique identity and becoming an integral part of an iconic organization.
Frisco: A Thriving Hub for Luxury and Lifestyle
Beyond the immediate allure of The Star, Twelve Cowboys Way benefits immensely from its prime location in Frisco, Texas. Frisco has consistently been recognized as one of the fastest-growing and most desirable cities in the nation, renowned for its excellent schools, thriving economy, and a family-friendly atmosphere. It stands as a vibrant hub of innovation, commerce, and sports, making it an ideal place to call home for professionals, families, and retirees alike. The city’s strategic growth and investment in infrastructure, coupled with its burgeoning cultural and entertainment scene, further enhance the appeal of luxury living within its bounds.
The Star development itself is a microcosm of Frisco’s dynamic spirit. It provides residents with a self-contained ecosystem where every convenience is within reach, from high-end retail to diverse culinary experiences and cutting-edge fitness centers. This integration of residential, commercial, and entertainment elements fosters a true community feel, where neighbors can connect, collaborate, and enjoy a high quality of life. The synergy between Twelve Cowboys Way and the broader Frisco landscape creates an unparalleled living experience that is both exclusive and deeply rooted in a vibrant, forward-thinking community.
Your Opportunity to Live the Dream
Twelve Cowboys Way is more than just a luxury high-rise; it’s an invitation to a distinctive lifestyle, blending the prestige of the Dallas Cowboys with the sophistication of modern urban living. It offers an unprecedented opportunity to reside in the heart of The Star, enjoying world-class amenities, exclusive access, and a vibrant community atmosphere. Whether you’re a devoted Dallas Cowboys fan or simply seeking the pinnacle of luxury apartments in Frisco, Twelve Cowboys Way promises an experience that is truly unmatched.
With preview tours currently underway and a limited number of remaining living spaces, the time to act is now. Discover how you can become a part of this extraordinary community and embrace a life where luxury, convenience, and the spirit of America’s Team converge. Don’t miss your chance to secure your place in Frisco’s most exciting new residential landmark. Contact the leasing office today to schedule your private tour and step into the future of luxury living at Twelve Cowboys Way.