
For discerning individuals and families seeking an unparalleled living experience, finding a luxury rental property within the highly coveted, family-friendly neighborhoods of Dallas has long presented a significant challenge. This is particularly true when the search focuses on the prestigious Park Cities area, where available high-end rental options were virtually non-existent – until now. The landscape of upscale residential leasing in Dallas is being transformed, heralding a new era of sophisticated living.
Leading this transformative change is The Stainback Organization, a name synonymous with excellence and innovation in Texas real estate. They are redefining luxury rental opportunities with groundbreaking developments like The Morrow at Daniel townhomes, setting a new benchmark for elegance and comfort in prime Dallas locations. These properties aren’t just homes; they are gateways to an exclusive lifestyle.

The Stainback Organization, a Dallas-based entity, boasts decades of profound experience in the commercial real estate sector. This esteemed family-owned and operated company has built its reputation on a foundation of integrity, quality, and a deep understanding of the market. Approximately a decade ago, Kent Stainback, the visionary Chairman and CEO of the company, embarked on a personal project that would inadvertently ignite a revolution in residential luxury rentals. He acquired and meticulously remodeled a duplex in University Park, a project driven by a simple yet powerful philosophy: incorporating every element he would desire in his own personal residence.
This endeavor included critical enhancements such as superior sound attenuation for unparalleled tranquility, the integration of top-tier, quality appliances, and the application of exquisite, beautiful finishes that exuded sophistication. The outcome was distinct and immediately evident: this property was unlike anything available in the rental market. It quickly became clear that a significant void existed – a demand for high-caliber residential rentals that met the exacting standards of luxury homeowners but were simply not offered within the Park Cities rental arena. This realization was The Stainback Organization’s pivotal “lightbulb moment.”
Recognizing the untapped potential and the acute need for an elevated residential rental product, the time was ripe to expand into the luxury residential rental real estate sector. Thus, Stainback Luxury Residential was conceived and launched, dedicated to providing an exceptional rental experience that was previously impossible to find in Dallas’ most prestigious neighborhoods. Today, Stainback Luxury Residential proudly oversees an impressive portfolio of over sixty luxury rental properties, either recently completed or actively under construction, all strategically located within the highly desirable Park Cities area. This rapid expansion underscores their commitment to fulfilling a critical market demand with unparalleled quality.

Building on their proven success, The Stainback Organization delivered The Morrow at University, a magnificent townhouse development nestled on University Boulevard near Preston Road, which was successfully completed in 2021. This development quickly established a new benchmark for luxury rentals in the area. Now, the newest and most anticipated development, The Morrow at Daniel, represents the pinnacle of their vision. Currently, five exquisite townhome units are available, each designed with meticulous attention to detail and offering an exclusive living experience. These units are priced to reflect their unparalleled quality and prime location, ranging from $8,850 to $12,325 per month. Upon a recent tour, the impression was profound; the desire to linger, to settle in, was immediate. This development truly showcases the highest standard of luxury ever witnessed in a Dallas rental property, a product that simply did not exist before Kent Stainback’s innovative epiphany and unwavering commitment to excellence.


The luxury townhomes at The Morrow on Daniel are masterfully designed to offer every conceivable comfort and amenity typically found in a high-end single-family residence, complemented by several surprising and highly desirable added features. Beyond their undeniable aesthetic beauty, these homes are appointed with only the finest luxury finishes. Residents will immediately appreciate the warmth and elegance of rich hardwood flooring that flows seamlessly throughout, creating a sophisticated ambiance. The gourmet kitchens are a chef’s dream, outfitted with professional-grade Subzero and Wolf appliances, ensuring both functionality and style for culinary enthusiasts. Every detail, from custom cabinetry to designer fixtures, contributes to an atmosphere of refined living that is both inviting and impressive.

An extraordinary level of thoughtful planning and meticulous execution has been invested into every aspect of The Morrow at Daniel. This dedication echoes the Stainback family’s deeply held mission to consistently go above and beyond in serving their clients, ensuring an unparalleled living experience. These townhomes offer an array of exceptional amenities designed to elevate daily life. Residents will discover the ultimate convenience of a private residential elevator within each unit, providing effortless access across multiple levels. Advanced soundproofing throughout ensures a serene and private environment, a rarity in urban living. Energy efficiency and continuous comfort are guaranteed with state-of-the-art tankless water heaters, delivering endless hot water on demand. The future of living is integrated with Brilliant smart home technology, allowing residents intuitive control over their home’s environment, from lighting to climate. Furthermore, each townhome boasts a spacious three-car garage, complete with electric charging capability, catering to modern transportation needs. And, understanding the importance of furry family members, The Morrow at Daniel extends a warm welcome to both dogs and cats, reinforcing its commitment to a truly inclusive luxury lifestyle.

Kent Stainback articulates the core philosophy driving their residential developments: “We look at what we build from our own viewpoint. What would we want in our ideal home? This personal standard guides every design and amenity choice. Beyond the physical structure, we are profoundly committed to providing the absolute best customer service experience for our clients. Should any issue arise, you won’t navigate a convoluted corporate system; you’ll engage directly with a member of our dedicated management team, fostering a personal relationship built on trust and responsiveness. We firmly believe in treating people exactly how we ourselves would wish to be treated – with respect, transparency, and genuine care.” This ethos ensures that every resident feels valued and supported, creating a community built on mutual respect and exceptional service.

The Stainback family’s deep roots in the Park Cities provide an invaluable and unique advantage. As residents themselves, they possess an intimate, multi-generational understanding of the community they serve. This personal connection transcends typical landlord-tenant dynamics, fostering a genuine appreciation for the local lifestyle and its distinct characteristics.
“I have countless conversations with prospective residents about what the schools are truly like, and I can speak with genuine authority and personal experience since I attended them myself,” shares KB Wiebe. As Kent’s daughter, KB’s innate passion for connecting with people led her father to encourage her to join the family business, where she now excels as the company’s dedicated Realtor. Her local expertise is unparalleled; she can guide clients on everything from the finest dining establishments and premier shopping destinations to reliable local services, whether it’s finding an excellent dentist or a trustworthy babysitter. This is because she not only grew up in the Park Cities but her family’s roots run exceptionally deep within the community. This profound personal experience translates into an elevated level of service, offering invaluable insights and genuine connections that are simply hard to match anywhere else in the market. It’s not just about finding a house; it’s about finding a home within a community you can truly belong to.





The five currently available townhomes at The Morrow at Daniel are thoughtfully designed to cater to diverse lifestyle needs, offering a range of floor plans from a generous 2,465 square feet down to an efficient yet luxurious 1,771 square feet. This variety ensures that there is a perfect size and layout to suit individual preferences, whether you are a professional seeking an elegant urban retreat or a small family desiring the best of Park Cities living. Beyond the exceptional interiors, the location of these townhomes is truly unparalleled. The vibrant shops and delectable restaurants of Snider Plaza are merely a block away, offering effortless access to daily conveniences and charming local hotspots. Furthermore, the distinguished campus of Southern Methodist University (SMU) is just three blocks distant, providing cultural, educational, and recreational opportunities within easy reach. As the timeless adage goes, “location, location, location,” and The Morrow at Daniel embodies this principle perfectly, offering an address that could not be more ideal for a sophisticated Dallas lifestyle.






KB and Andrew Wiebe are currently showcasing the exquisite The Morrow at Daniel townhomes, located at the prestigious address of 3428 Daniel Street. These exceptional residences are available for lease, with monthly rates ranging from $8,850 to $12,325, reflecting the unparalleled quality and prime location. When you choose a residence at The Morrow at Daniel, you are not merely leasing a luxury townhome; you are securing an exclusive entry into a sophisticated, amenity-rich lifestyle meticulously crafted by The Stainback Organization. It’s an invitation to experience the very best of Dallas’ Park Cities, where elegance, convenience, and a deep sense of community converge to create an extraordinary living environment.