In an unprecedented move that has captivated the design world, the Pantone Color Institute, the global authority on color, has unveiled its groundbreaking choice for the Pantone Color of the Year. For the first time in its history, Pantone didn’t select an existing shade but rather invented an entirely new one: Very Peri. This vibrant periwinkle, infused with captivating violet-red undertones, is set to redefine aesthetic trends and is poised to have a surprisingly profound effect on everything from your home décor to your personal style.
Very Peri, officially designated as Pantone 17-3938, is much more than just a pretty shade. According to Leatrice Eiseman, the executive director of the esteemed Pantone Color Institute, it “encompasses the qualities of the blues, yet at the same time possesses a violet-red undertone, displaying a spritely, joyous attitude and dynamic presence that encourages courageous creativity and imaginative expression.” This unique blend makes it a multifaceted hue, embodying both the tranquil stability of blue and the vibrant, energetic passion of red, culminating in a fresh, empowering violet that is both comforting and exciting.
Further emphasizing its profound significance, Laurie Pressman, Vice President of the Pantone Color Institute, elaborates that Very Peri symbolizes “the global innovation and transformation taking place” in our world, alongside “the expansive possibilities that lie before us.” In an era marked by rapid change and a collective longing for optimism and new beginnings, Very Peri emerges as the perfect chromatic tonic. It’s precisely the mood-boosting, forward-thinking hue we universally need right now, serving as a beacon of hope and a catalyst for change as we navigate a complex, evolving landscape.
So, how does Pantone arrive at such a universally impactful choice? The selection process for the Color of the Year is an intricate and deeply researched endeavor, taking the better part of a year to complete. Pantone’s experts conduct a comprehensive deep dive into identifying the colors that are not just trending, but genuinely resonating with people across the globe. This extensive research transcends traditional boundaries, analyzing trends across a multitude of channels and industries. From the high fashion runways of Paris and Milan to the latest athletic gear, from burgeoning home décor styles to popular gaming platforms and social media feeds, Pantone’s team meticulously observes the cultural zeitgeist. They consider emerging art collections, new technologies, film productions, travel destinations, and even socio-economic conditions to pinpoint the single color that best encapsulates the collective mood and aspirations of the coming year.
“We really want the Color of the Year to be reflective of what is happening in the world around us,” asserts Eiseman.
Very Peri masterfully checks all the boxes, embodying the duality of our contemporary experience. On one hand, its inherent vibrancy and dynamic energy make it incredibly appealing within the digital realm, particularly for video gamers and digital creatives who appreciate its vivid presence. It offers a sense of escapism and boundless imagination. On the other hand, the soothing blue undertones embedded within Very Peri resonate deeply within the wellness world, offering a sense of calmness, introspection, and thoughtful reflection during a time characterized by widespread uncertainty and a global yearning for stability. This unique versatility allows Very Peri to bridge diverse cultural interests, making it a truly universal and timely selection.
Ready to embrace this captivating new hue? Here’s how you can get ahead of the trend and integrate the enchanting spirit of Very Peri into various aspects of your life, from your living space to your wardrobe and beauty routine.
Interiors: Infusing Your Space with Very Peri’s Dynamic Charm
Very Peri is a transformative color that can inject a powerful dose of energy and personality into any room. Its unique blend of blues and violets allows it to adapt to various interior styles, from contemporary minimalist to bohemian chic. Consider the stunning example set by the lavender-infused exhibition, “A Queen Within: Adorned Archetypes,” which was recently highlighted in Elle Décor. This fantasy-like setting, meticulously crafted by St. Louis arts consultant Susan Barrett, masterfully fused high-end chic with flamboyant drama, proving the versatility and impactful presence of a periwinkle-inspired palette. The exhibition demonstrated how purple hues, particularly those leaning towards periwinkle, can create an immersive, dreamlike ambiance that is both sophisticated and playful.
Susan Barrett eloquently summarizes the philosophy behind her design choices: “You are the one who lives in your space. So, it should make you happy. It’s not about impressing people. It’s about making you feel the most comfortable.” This sentiment perfectly aligns with Very Peri’s role as a comfort-inducing yet inspiring color. It encourages personal expression and fosters an environment where individuals can feel at ease while also being stimulated by creativity. Imagine a living room with an accent wall painted in a soft Very Peri, complementing natural wood tones and plush neutral furniture, or a bedroom where bed linens in this hue create a serene yet sophisticated sanctuary.
A quick exploration of major paint manufacturers reveals that virtually all leading brands feature some iteration of a periwinkle shade within their extensive color palettes. This widespread availability underscores the enduring appeal and timeless nature of colors similar to Very Peri. Moreover, we’ve uncovered an intriguing and highly motivating fact for homeowners considering a refresh:
According to a comprehensive Paint Color Analysis study conducted by Zillow, strategically applied blue paint, especially in lighter periwinkle tones, has the remarkable potential to significantly increase your home’s selling price.
The financial implications are quite compelling. The report detailed that homes featuring bathrooms painted in light pale blue to soft periwinkle blue shades sold for an impressive $5,440 more than their expected value. This suggests that the calming and clean aesthetic associated with these blue-violet hues creates a perception of enhanced value and appeal for potential buyers. Similarly, the study found that blue kitchens, bedrooms, and dining rooms each contributed to increasing a property’s overall value by approximately $2,000. This data provides a practical, financial incentive for homeowners to consider embracing Very Peri, not just for aesthetic pleasure but also as a smart investment in their property. The psychology behind this trend points to buyers associating these colors with tranquility, cleanliness, and a sense of fresh renewal – all highly desirable attributes in a home.
If you’re not quite ready to commit to a full room makeover or a bold paint job, introducing Very Peri through accent pieces or decorative items is an excellent starting point. A plush throw pillow in a rich periwinkle, an elegant ceramic vase, a piece of abstract art featuring the hue, or even a statement lamp can instantly brighten a room and infuse it with contemporary flair without overwhelming the existing décor. These subtle touches allow you to test the waters, experience the calming yet invigorating effect of Very Peri, and gradually integrate more of this transformative color into your living environment. Consider pairing it with crisp whites, warm grays, or even soft yellows for a sophisticated and inviting palette.
Fashion: Strutting the Runway and Beyond with Very Peri
The moment Very Peri was announced, it immediately made its mark on the global fashion stage. This captivating hue has already graced the runways of numerous A-list designers, hinting at its pervasive influence on upcoming collections. Prestigious fashion houses such as Lanvin, Gucci, Valentino, and even Louis Vuitton in its men’s collections, enthusiastically embraced shades reminiscent of Very Peri for their Spring ’22 showcases. Its presence signifies a collective shift towards optimistic and imaginative dressing, moving away from the more subdued palettes of recent years.
As noted by the revered fashion bible Vogue, the color offers a much-needed fresh perspective. “After two years of sameness and struggle, we are all feeling for something new.” Very Peri perfectly embodies this yearning for novelty and hope. Its inherent cheerfulness and imaginative quality make it a compelling choice for designers and consumers alike who are looking to express a renewed sense of optimism and individuality. Whether it’s a flowing gown, a tailored suit, or a chic accessory, Very Peri injects a playful yet sophisticated energy into any ensemble. It pairs beautifully with classic neutrals like cream and taupe, but can also create a striking statement when combined with brighter colors like emerald green or even a subtle tangerine. Expect to see it in everything from casual streetwear to evening wear, making it a truly versatile and inescapable trend.
Beauty: A Daring Statement for Eyes, Nails, and Hair
The expressive power of Very Peri extends seamlessly into the realm of beauty, offering a canvas for personal inventiveness and daring imagination. As highlighted in the official Pantone press release, “Suggestive of personal inventiveness and daring imagination, Pantone 17-3938 Very Peri makes a novel statement for eyes, nails, and especially in hair in a variety of finishes and applications from glittery and glam to dusty matte.” This means endless possibilities for creative self-expression, allowing individuals to experiment with varying intensities and textures.
Alluremagazine, a definitive voice in the beauty industry, concurs with Pantone’s assessment, predicting that Very Peri is undeniably going to be a “breakout star” in nail salons. Imagine shimmering periwinkle eyeshadows that highlight every eye color, bold eyeliner looks that make a statement, or even subtle washes of color for a more ethereal vibe. For nails, think beyond solid colors to intricate nail art, French tips with a twist, or ombre designs incorporating Very Peri. In hair, semi-permanent dyes or vibrant streaks can offer a playful and edgy transformation, embracing the daring imagination that the color inspires. Furthermore, the inclusion of products like the Overose Euphoriasme candle, which promises to “bring to your house the delicious aroma of a Parisian bakery in the morning when croissants come out of the oven,” showcases how Very Peri extends beyond visual aesthetics to encompass a full sensory experience, blending beauty with mood-enhancing aromas. This holistic approach emphasizes the color’s ability to create an atmosphere of luxury, comfort, and sensory delight within your personal spaces.
Sports & Lifestyle: Dynamic Energy in Everyday Life
Very Peri’s dynamic presence and vibrant energy make it a natural fit for the world of sports and active lifestyles, extending its influence beyond traditional design sectors. The color’s ability to appear both invigorating and calming translates perfectly into athletic wear, equipment, and accessories. Its vibrancy, as noted by Pantone, holds particular appeal for video gamers, where bold and expressive colors enhance the immersive experience. Beyond the digital realm, Very Peri is quickly making its way into physical activity and everyday life.
If you’re eager to stay a step ahead of the trend and incorporate Very Peri into your active wardrobe, look no further than the exciting collaboration between sustainably-minded shoe company Cariuma and Pantone. They have already launched a stunning collection of Very Peri-colored sneakers. These shoes are not just a fashion statement; they represent a harmonious blend of trend-forward design with a commitment to environmental responsibility, reflecting the innovative spirit of the color itself. Pre-ordering is available now, with deliveries expected in mid-January, ensuring you can step into the new year with style and a touch of groundbreaking color. This partnership exemplifies how Very Peri is being embraced by brands that value both aesthetics and ethical production, making it a color that resonates with conscious consumers. Expect to see this versatile hue in other lifestyle products as well, from smart devices and stationery to kitchenware and small appliances, as its optimistic and forward-thinking essence permeates our daily existence.