In the heart of an rapidly revitalizing Old East Dallas, a remarkable real estate opportunity has emerged, courtesy of pioneering agent-turned-investor Alex Prins. This isn’t just about one exceptional property; it’s a “two-fer” event that’s set to redefine modern living in one of Dallas’s most dynamic neighborhoods. The latest edition of our “Friday Five Hundred” spotlight shines on two spectacular new construction units, meticulously completed, professionally staged, and proudly presented for sale by the energetic and award-winning Alex Prins.
Prins, a visionary in the Dallas real estate scene, expresses immense satisfaction upon the completion of his latest venture at 5509 and 5511 Alton Avenue. “Hey! Omg! They are finally done!” he exclaimed, reflecting the passion and dedication poured into these projects. He views himself and his team as true pioneers in this promising pocket of Old East Dallas, strategically nestled between Beacon Street and Munger Boulevard. “There is only one pre-existing new construction project in the area and one currently breaking ground,” Prins notes, highlighting the exclusivity and foresight of this development. “So we are excited to work this up-and-coming area near the Santa Fe Trail and Woodrow Wilson High School early on, planting roots in what we believe will be the next thriving hub.”
Discovering “The Altons”: Modern Luxury in Old East Dallas
A closer look at “The Altons,” as these impressive units are aptly named, reveals an unparalleled commitment to contemporary design and comfort. Built in 2019, these new construction homes stand as a testament to thoughtful urban development, offering stunning views overlooking the scenic Santa Fe Trail. While they share a common lineage, Prins points out a distinctive charm: “The half at 5511 has a slightly different floor plan with different finishes. These units are brothers, but not identical twins.” This subtle variation ensures a unique character for each home while maintaining a consistent standard of luxury and quality.
Perched on generous lots, The Altons boast an enviable location that combines tranquility with urban accessibility. Residents will appreciate the convenience of being within walking distance to the highly-regarded Woodrow Wilson High School, making these homes ideal for families seeking top-tier educational opportunities. Furthermore, for those who relish the vibrant energy of Lower Greenville, The Altons place you mere minutes from its eclectic array of lively dining establishments, trendy bars, and bustling nightlife. It’s a location that truly offers the best of both worlds – a peaceful retreat within arm’s reach of Dallas’s most sought-after entertainment districts.
Architectural Elegance and Exquisite Finishes
Stepping inside either of “The Altons” units is an experience in sophisticated living. Each home is a masterclass in modern luxury, designed to captivate and impress from the moment you enter. Among the lavish features that immediately turn heads are the gorgeous red oak floors that flow seamlessly throughout, imparting a sense of warmth and timeless elegance. The impressive 10-foot ceilings elevate the space, creating an airy and expansive atmosphere that enhances the feeling of grandeur. The heart of each home is its gourmet kitchen, a culinary dream adorned with pristine quartz countertops, high-end stainless steel appliances, and custom cabinetry that combines functionality with sleek aesthetics. These kitchens are not just for cooking; they are designed for entertaining and becoming the central gathering point for family and friends.
The commitment to luxury extends to the spa-like baths, offering a serene sanctuary for relaxation and rejuvenation. Featuring contemporary fixtures, designer tiling, and spacious walk-in showers or elegant soaking tubs, these bathrooms provide a daily dose of indulgence. Beyond the private quarters, each unit boasts two inviting living areas, providing versatile spaces for both formal entertaining and casual relaxation. A statement-making, floor-to-ceiling fireplace serves as a dramatic focal point in one of these living spaces, perfect for cozy evenings and adding architectural interest. Each unit offers a generous 2,630-square-foot layout, thoughtfully designed to maximize space and natural light. With three spacious bedrooms, two full bathrooms, and one convenient half-bath, these homes are perfectly suited for contemporary lifestyles. Prins’ personal involvement ensures that both properties come adorned with the highest quality finishes and an unwavering attention to detail, a hallmark of his meticulous oversight.
“This project has been a labor of love,” Prins passionately shares, underscoring the deep personal investment he has made. This marks his second successful collaboration with the investor, and his role transcended that of a traditional agent. Prins contributed significantly with design ideas, personally staged the units to highlight their best features, and even painted some of the artwork that adorns the walls, infusing the spaces with a unique, personal touch. Furthermore, he took the initiative to create professional commercial video advertisements for The Altons, showcasing his innovative approach to marketing. “Sometimes you have to go above and beyond to win the listing in this new market when the Realtor is being replaced with iBuyer and iSeller companies,” Prins emphasizes, highlighting his proactive strategy in today’s evolving real estate landscape.
An Unbeatable Locale: Connectivity, Commerce, and Community
Beyond their intrinsic luxury, “The Altons” offer an unparalleled living experience due to their prime locale, which is poised for significant growth and transformation. The city’s recent approval of bike path extensions down Abrams Street is a game-changer; Prins confirms that these bike paths will run right past The Altons, creating a seamless connection all the way to Deep Ellum. This enhances not only recreational opportunities but also offers an eco-friendly commuting option to one of Dallas’s most vibrant cultural and entertainment districts. This commitment to active living and urban connectivity underscores the foresight of investing in this particular pocket of Old East Dallas.
Another significant advantage, as highlighted by Prins, is the astonishing proximity of these units to the highly anticipated headquarters for Uber. Located less than five minutes away, this massive corporate development is set to house more than 3,000 employees, dramatically reshaping the local economy and housing market. “They say average salary would be over $100,000 a year,” Prins explains, painting a clear picture of the affluent demographic that will soon be seeking quality housing in the immediate vicinity. This influx of high-earning professionals is a primary driver behind his investor’s vision to cultivate and revitalize this area of Old East Dallas, transforming what was once overlooked into a prime residential destination. “He feels this is going to be the next hot spot,” Prins reveals, confident in the area’s imminent boom.
The investor’s foresight extends beyond the immediate impact of Uber. Prins adds, “He has eyed this overlooked area and knows that a bullet train and Uber HQ would completely change the landscape over here.” This long-term perspective on infrastructure development and corporate investment positions The Altons not just as homes, but as strategic long-term assets in a rapidly appreciating market. Consequently, the investor is “pumping full steam ahead with multifamily slightly above the half-a-million mark,” establishing a new benchmark for quality and value in the area. This confidence in the market’s trajectory leads Prins to a bold declaration: “Move aside Knox Henderson and Lower Greenville! There’s a new kid in town!” This enthusiastic statement underscores the belief that Old East Dallas is on the cusp of becoming the city’s next premier destination, offering an attractive blend of community, convenience, and investment potential. Further enhancing the appeal of this locale are the excellent educational institutions, Woodrow Wilson and Long Middle School, which feed into this area and offer exceptional STEM, Math, IB, arts, and business programs, ensuring a well-rounded and high-quality educational environment for residents.
Alex Prins with Coldwell Banker has proudly listed 5509 Alton Avenue and 5511 Alton Avenue for $529,000 each, respectively. These properties represent a rare opportunity to own a piece of Old East Dallas’s promising future, embodying a perfect blend of modern luxury, strategic location, and astute investment potential.